Two of the biggest rock releases for this month are Prince's Planet Earth, and Velvet Revolver's Libertad. But both Prince and VR have an elaborate plan for boosting album sales; give the music away.
Velvet Revolver, the band featuring former members of Stone Temple Pilots and Guns N Roses, is streaming their new album Libertad for free at Clear Channel Music's website. Libertad won't go on sale until Tuesday. The band is also seeding tracks and videos from the album, as well as concert footage, on Best Buy's site and MSN Video, according to BlabberMouth.
But Prince is going one better and literally giving away Planet Earth. Prince announced in April that he would give an 'All-London' tour this fall with cheap tix that would include a free copy of Planet Earth. But fans in London won't have to wait till Prince's tour arrives to get a free copy of Planet Earth, all they have to do today is buy a newspaper. UK tabloid Mail On Sunday will come with a free copy of Planet Earth in each issue. The tabloid's normal circulation is 2.3 million, but that number will likely be larger today.
And in response, Sony BMG UK has told Prince that they won't distribute the album in the UK, since he's giving it away. The more things change...
Thanks to CK for the heads-up on Prince.
Tags:The Viral Garden, Music Marketing