Ad Age has a full length article up on The Age of Conversation, including how Drew and Gavin came up with the idea. Remember too that the book officially goes on sale on Monday, in eBook, Paperback, and Hardcover formats.
If you're just hearing about this project, The Age of Conversation is the combined thoughts of 103 marketers from around the globe, with the certain theme of how we are entering a new age, The Age of Conversation. Each writer gives us his or her own take on what that means.
All proceeds will be donated to Variety, the Children's Charity, and the project is dedicated to the memory of Sandra Johnson Kerley.
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