Bloggers, especially company bloggers, can sometimes forget how important pictures can be as a promotional tool. Someone who does an excellent job of utilizing pictures as a promotional device on his blog, is Roger von Oech, creator of the Ball of Whacks.
Roger does a great job taking pictures of people enjoying stimulating their creativity with his Ball of Whacks. These pictures basically serve as a third-party endorsement for the product, which is incredibly powerful. It's one thing for Roger to blog about how everyone loves his product, but when he can marry that claim to pictures from people that ARE enjoying the Ball of Whacks, it's an incredibly powerful selling tool.
And a byproduct of his blogging and pictures, is that now other bloggers want to post their own pictures on their blogs of the Ball of Whacks. Luc of Mindblob fame did that a few days ago, posting about how on a recent trip to NYC, that he made a point to seek out the Ball of Whacks. Cam Beck and Gavin Heaton have also posted their pictures after receiving their Ball of Whacks.
All of this started, because Roger was smart enough to start blogging, and to become a trusted community member. Him developing that equity with the community leads to others wanting to find and help promote his products. And of course, the great pics he has of others enjoying the Ball of Whacks certainly doesn't hurt!
How can you better utilize pictures in your blogging efforts?
Tags:The Viral Garden, Marketing