Dissenting opinions are something the MP Daily Fix could benefit from.
My immediate knee-jerk reaction to reading this was to think that DF was hardly unique in this regard, that most of the blogs I read have little disagreement in the comments section.
But then I got to thinking about the blogs I do read, and realize that there was a common bond, in that I knew and liked these bloggers. And their readers liked them. These were people that had popular blogs and that had built vibrant communities for themselves, communities of readers that love what they write.
Then I got to thinking about what happens when I read an 'A-Lister' blog. Usually it's someone that I really don't know, so I quickly scan their post, but I spend most of my time reading the comments.
Why? Because there are usually more comments (because the blog has more traffic), but there's also more disagreement. This disagreement usually spurs discussion, and that's what captures my attention.
I thought about how my reading habits differ for blogs as I read Ann's latest post. Ann's new blog only has 2 posts, but already has close to 60 comments. But I'm not there to read the comments, I want to read Ann's writing. I'm sure most of the other readers, and commenters, feel the same way.
But when I read Scoble's blog, it's the comments that capture my attention moreso than his posts. Because he is almost always challenged early and often by his readers. So he has to re-examine and even defend the points he's making. And sometimes he can't, and will admit that he was wrong and that a commenter was right.
I think what happens when a blog has a close community, is that many times the readers have great affection for the writer, and even if they disagree with something the blogger has written, they are less likely to comment. But with Scoble, his audience is too large for him to know everyone. Many of his readers don't know him at all, so if they think what he's posting is BS, they feel no reason not to call him on it.
Have the rest of you noticed this? Personally I love it when someone presents a counter-point to mine, because that makes it more likely that people that agree with either side of the issue will chime in. Which means the conversation has a better chance to grow.
Pic via Flickr user Clearly Ambiguous
Tags:The Viral Garden, Marketing
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