In my How to Market Like a Rockstar post from last month, one of the tips I gave was to 'Make sure you view your company and its products as your customers do.'Look at this pic of Jobs with the new Macbook Air. That smirk just screams 'This thing looks cool as shit, doesn't it?' Which is probably the exact reaction that Apple evangelists everywhere had when they saw the Air for the first time.
If your company is having the same conversation that your customers are, that's an incredibly powerful marketing advantage.
Pic via this DF post.
Tags:The Viral Garden, Marketing, Apple
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