I can't even remember the total number of blogging related conversations I had, but it was several each day of the conference. At one point, I was "holding court" with a small group, ranting (as I always do) about blogging. Instead of the curiously annoyed or disinterested looks of years past, many people were listening and even taking notes. My point is that the "tipping point" is coming- if it hasn't already arrived. My industry is very, very slow to embrace changes like this, but it is doing it. It's a very exciting time for me.
This is what excites me, and is why the 'blogging is dying' nonsense is just that. Companies and managers like the ones that Tim talks to are just now catching the spark and realizing that there's actually something to the ideas that they were quick to dismiss as 'just a fad' in years past.
But here's my question: Let's say that five years from now, most managers are using social media as effectively as Tim is now. What will marketing look like then?
Tags:The Viral Garden, Marketing
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