Thursday, November 29, 2007

Thanks Seth!

Christy from Penguin Books emailed me the other day to let me know that I was 'thanked' by Seth in his new book, Meatball Sundae. Christy was kind enough to send me a copy, and being mentioned in the book is really cool, especially considering that Seth for some reason put me in the same company with some of my favorite marketing and business bloggers. People like Jaffe, Ben and Jackie, Hugh, John Moore, Steve Hall, Kathy Sierra and Guy Kawasaki.

Wow. Heady stuff for a guy on dial-up. I've just skimmed the book so far, but it looks pretty interesting and I'm sure I'll be referencing its lessons here in the future. The book doesn't go on sale till the end of December, but you can pre-order it from Amazon here, and they currently have a discount if you get Meatball Sundae and Jaffe's Join the Conversation together.


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Wednesday, November 28, 2007

A good example of advertising enhancing a blog

I've discussed blog monetization and advertising here before, and I think it's difficult to find a good balance between providing income for the blogger, and also giving value to the reader. But I think Chris at Movie Marketing Madness has found a way to put advertising on his blog that isn't really obtrusive, and would probably provide value to his intended audience.

I took the screenshot above this morning, but notice that the two ads you immediately see are the banner across the top, and the one at the top of the sidebar. Both are movie-related and offer readers the chance to get showtimes and order tickets. One thing I do wish is that the ad for Hitman would allow you to play the trailer right on MMM if you want to, without being taken to the movie's website.

But if you're a regular reader of MMM, ads featuring information about new releases is closer to relevant content than it is intrusive advertising. Which is pretty tough to do on a blog, and this is a great example of a setup that seems to be working for both the blogger and their audience.

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The Age of Conversation is moving to Amazon

The Age of Conversation (If you are new to this project, click here for the background), a groundbreaking collaboration between over 100 bloggers from around the world, is going big time. Starting this Friday, The Age of Conversation will move from being sold on Lulu, to being available at Amazon.

To date, the book has already exceeded its initial goal of raising $10,000 for Variety, the Children's Charity. But Drew and Gavin want to move the book to Amazon in an effort to reach a much larger customer base, and raise even more money for Variety.

The move will mean some big changes for the price structure. First, the hardback edition will be canceled. The paperback edition will have its price increased from $16.95 to $30.00 to cover Amazon's fees. The e-book edition will still be available at Lulu.com for the same price (Drew?).

Now if you want to grab your copy before the move, you can still go to Lulu.com either today or tomorrow at this link and buy the hardcover or paperback at the regular prices. Contact Drew if you are interested in buying either the hardback or paperback versions in BULK after the switch to Amazon.

Here's the list of AoC contributors:

Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Luc Debaisieux
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Robert Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Kris Hoet
G. Kofi Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Polinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
C.B. Whittemore
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman
S. Neil Vineberg

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The Viral Garden's Top 25 Marketing Blogs - Week 84

Here's the standings for Week 84:

1 - Seth's Blog - 8,890 (-6)(LW - 1)
2 - Duct Tape Marketing - 2,258 (No Change)(LW - 2)
3 - Search Engine Guide - 1,622 (+31)(LW - 3)
4 - Daily Fix - 1,076 (-13)(LW - 4)
5 - Logic + Emotion - 1,027 (-12)(LW - 5)
6 - Diva Marketing - 982 (-4)(LW - 6)
7 - What's Next - 918 (-30)(LW - 7)
8 - The Engaging Brand - 726 (+1)(LW - 8)
9 - Brand Autopsy - 721 (-2)(LW - 9)
10 - Influential Marketing - 723 (+5)(LW - 10)
11 - Drew's Marketing Minute - 675 (-5)(LW - 11)
12 - Church of the Customer - 659 (+4)(LW - 12)
13 - Converstations - 617(-32)(LW - 13)
14 - Jaffe Juice - 599 (+14)(LW - 14)
15 - Conversation Agent - 580 (+4)(LW - 15)
16 - Marketing Roadmaps - 533 (-1)(LW - 16)
17 - Marketing Headhunter - 521 (No Change)(LW - 17)
18 - The Viral Garden - 515 (-4)(LW - 18)
19 - Branding and Marketing - 463 (-14)(LW - 19)
20 - Customers Rock! - 428 (-5)(LW - 20)
21 - CK's Blog - 423 (-7)(LW - 21)
22 - Servant of Chaos - 416 (-11)(LW - 22)
23 - Experience Curve - 409 (+7)(LW - 23)
24 - Greg Verdino's Marketing Blog - 390 (+5)(LW - 24)
25 - Chaos Scenario - 357 (+3)(LW - 25)

A reminder that the Top 25 Marketing Blogs are ranked according to the number of sites/blogs linking to each, according to Technorati. The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.

This week is almost a re-run from last week. Nine blogs were up this week as last, and again Search Engine Guide was the big mover. But for the most part, the blogs that were down only lost a handful of links.

No new blogs, with The Lonely Marketer and The Origin of Brands again just missing the countdown.




Next update is next Wednesday.

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Tuesday, November 27, 2007

What he said...

"Yes, losing control of your brand means taking risks—but I'm not advocating risk for the sake of a quick hit. I am advocating that we furnish the consuming public with brand experiences that are interesting to them—ones that permit them to get involved with the brand instead of just watching a pitch; ones that invite and trust them to deliver the branding message to others. When it's done correctly, losing control is really only a transfer of control, right into the hands of those whose trust you're trying to get in the first place." - Sam Ewen writing for BrandWeek.

Have to turn my nose up at the term 'consuming public', but still...

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Dunlop offers evangelists free tires, and a free tattoo

The automotive 'specialty' industry has been booming in recent years, and its Super Bowl is the yearly SEMA (Specialty Equipment Market Association) trade show that was held earlier this month in Las Vegas. Dunlop Tires came up with a pretty interesting marketing idea to create buzz with industry members at the event, by offering anyone a free set of Dunlop tires, if they would agree to get a free tattoo promoting Dunlop.

Dunlop also had celebrity tattoo artist Kat Von D on hand, and those that agreed could either get a tattoo of the Dunlop logo, or Dunlop's tire tread. Winding Road adds that one guy was willing to get the tattoo just because it was free, and was amazed that he was also getting a set of tires to boot! The promotion was said to be the talk of the show, with Dunlop filling all its available slots with its tattoo artists within minutes.

Debra at Search Engine Guide calls this 'brilliantly smart', and I agree. First, it's a natural conversation starter. Anyone that sees someone wearing a tattoo with a Dunlop logo is going to want to ask them WHY they have a logo on their arm? Then they explain that they got a free set of tires in the deal, which of course leads to a discussion of how the tires themselves are performing.

But even more so than that, doing this promotion at SEMA, and having it be wildly popular, really makes an impression on suppliers and other industry members at the event. Everyone got to see first hand how many people are excited about the Dunlop brand.

And it's easy to say that anyone that gets a tattoo of a logo for a set of tires is crazy, but you have to remember that a customer evangelist IS crazy about their favorite brands! And Dunlop also knows their customers, and know that the people that want to buy high-performance tires, are also the people that are more likely to want tattoos. So Dunlop did what a company should do in reaching out to their evangelists, they made it easier for them to engage in actions that they were already performing.

Now if I can just find a way to let someone at Ferrari know that my left arm is more than ready for a Testarossa tat, if they are ready to give me the keys!

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Wednesday, November 21, 2007

The Viral Garden's Top 25 Marketing Blogs - Week 83

Here's the standings for Week 83:

1 - Seth's Blog - 8,896 (-52)(LW - 1)
2 - Duct Tape Marketing - 2,258 (No Change)(LW - 2)
3 - Search Engine Guide - 1,591 (+98)(LW - 3)
4 - Daily Fix - 1,089 (+17)(LW - 4)
5 - Logic + Emotion - 1,039 (-7)(LW - 5)
6 - Diva Marketing - 986 (-6)(LW - 6)
7 - What's Next - 948 (-7)(LW - 7)
8 - The Engaging Brand - 725 (-14)(LW - 8)
9 - Brand Autopsy - 723 (-7)(LW - 9)
10 - Influential Marketing - 718 (-1)(LW - 10)
11 - Drew's Marketing Minute - 680 (-12)(LW - 11)
12 - Church of the Customer - 655 (+4)(LW - 12)
13 - Converstations - 649(+2)(LW - 13)
14 - Jaffe Juice - 585 (-7)(LW - 14)
15 - Conversation Agent - 576 (+1)(LW - 15)
16 - Marketing Roadmaps - 534 (+1)(LW - 16)
17 - Marketing Headhunter - 521 (No Change)(LW - 18)
18 - The Viral Garden - 519 (-12)(LW - 17)
19 - Branding and Marketing - 477 (-16)(LW - 19)
20 - Customers Rock! - 433 (-9)(LW - 20)
21 - CK's Blog - 430 (-6)(LW - 21)
22 - Servant of Chaos - 427 (+1)(LW - 22)
23 - Experience Curve - 402 (-2)(LW - 23)
24 - Greg Verdino's Marketing Blog - 385 (+5)(LW - 24)
25 - Chaos Scenario - 354 (+2)(LW - 25)

A reminder that the Top 25 Marketing Blogs are ranked according to the number of sites/blogs linking to each, according to Technorati. The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.

Yet another blah week for the Top 25 as only 9 blogs were up. But Search Engine Guide is absolutely on fire, gaining another 98 links this week. John you better start looking over your shoulder! BTW this blog dropped a link in the time it took me to do the list. Yikes!

No new blogs, with The Lonely Marketer and The Origin of Brands again just missing the countdown.




Next update is next Wednesday.

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Tuesday, November 20, 2007

Want to have a successful blog? Then create value for your readers.

My recent post on measuring social media effectiveness led to some amazing comments, including this one from Chris Brogan:

Instead, I have one thing that gives me a sense of value or lack of value: comments.

When I met Liz Strauss, she introduced herself, and told me next that her blog had over 39,000 comments (it's coming up on 60K now). What a STAT! I thought, "engagement measured by comments." Now that's a neat measurement.

But just to throw this into a full-on "blog post in your comments," what if we look at this:

Who cares how many people come? The real stat is "who takes the action you want them to take?"

That, dear friend, is my measurement holy grail.

Ya see, this is the thing that troubles me a bit about the discussions of how we can help businesses 'measure the effectiveness' of blogging and other forms of social media. When we do so, we tend to look at say blogging as a tool to grow business. We look at how we can measure if blogging is contributing to a business' bottom line. We look at how blogging can directly benefit a company.

But look at what Chris focuses on, comments. Why? My guess is because Chris knows that if his readers comment, it's a sign that he's creating content that they find value in. So why can't businesses and marketers have the same goal? Why shouldn't the top measure of the effectiveness of a company's blogging effort be the amount of value created for the blog's readers?

Because the great thing about blogging is that blogging makes things happen indirectly. I think Hugh MacLeod said that first, but it's the truth.

If you are a company, think of what you might want to accomplish from your blogging. Maybe you want to boost your website's Google PageRank? Maybe you want to boost online awareness in order to boost sales? Maybe you want to boost your company's reputation in your industry?

These are all direct benefits that a company might want to gain from blogging. But these benefits only arise if you FIRST create value for your readers. So if the key to getting what YOU want is to first give your readers what THEY want, why not focus on giving your readers value first?

Let's simplify things and say your goal for your blog is to have it raise your online awareness among customers. The path to arrive at that destination might look something like this:

Create valuable content on blog--->Visitors comment on and link to posts--->More visitors discover blog, readership grows and community is created--->Online reputation grows as blog readers blog about company and value its blog is creating

Your company reaching its blogging goals are dependent on you first creating value for your blog's readers.

If your company wants to be successful in its blogging efforts, approach the process as successful bloggers like Chris do. They strive to DIRECTLY create value for their readers, knowing that they will benefit INDIRECTLY. That's the power of being second.




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Thursday, November 15, 2007

AdAge hoodwinks bloggers with Power 150?

When it was announced last summer that Ad Age was taking over Todd Andrik's Power 150 ranking of top Ad/PR/Marketing blogs, many in the blogosphere were thrilled with the possibilities. I wrote about it at Daily Fix and thought it was a great idea because:

Ad Age would now have a vested interest in promoting Ad/PR/Marketing bloggers. The publication could now use these bloggers as sources for articles, or even interview some of them. For example, if Ad Age quoted Armano, they could say 'Critical Mass' David Armano, whose Logic+Emotion blog is currently #20 in the Ad Age Power 150, says...' A win-win for everyone, as Ad Age can create better content, and the bloggers have an incentive in promoting the content that Ad Age does create. Sourcing the bloggers also gives more weight to the Power 150 itself.

But now 4 months later, the only thing that I can see that Ad Age has done to leverage the Power 150, is to create a nifty 'badge' that any member of the Power 150 can add to their blog. And yes, this badge links back to Ad Age's site.

The top article on the site right now is one on how Word of Mouth Marketing is booming. Where are the supporting quotes from bloggers? What about getting insight from Andy Sernovitz, who blogs and literally wrote the book on word of mouth marketing? How about a quote or two from Jackie Huba or Ben McConnell, who coined the term 'Customer Evangelism'?

So for all the talk about how Ad Age was embracing 'new media and its potential', it seems that in this case, it is little more than linkbait. I hope I'm wrong, because the Power 150 could create so much more value for both Ad Age, and the bloggers they claim to be embracing.


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Wednesday, November 14, 2007

The Viral Garden's Top 25 Marketing Blogs - Week 82

Here's the standings for Week 82:

1 - Seth's Blog - 8,948 (-39)(LW - 1)
2 - Duct Tape Marketing - 2,258 (-6)(LW - 2)
3 - Search Engine Guide - 1,493 (+66)(LW - 3)
4 - Daily Fix - 1,072 (-16)(LW - 4)
5 - Logic + Emotion - 1,046 (-35)(LW - 5)
6 - Diva Marketing - 992 (+1)(LW - 6)
7 - What's Next - 955 (-10)(LW - 7)
8 - The Engaging Brand - 739 (-20)(LW - 8)
9 - Brand Autopsy - 730 (+21)(LW - 10)
10 - Influential Marketing - 719 (-3)(LW - 9)
11 - Drew's Marketing Minute - 692 (-12)(LW - 11)
12 - Church of the Customer - 651 (No Change)(LW - 13)
13 - Converstations - 647(-22)(LW - 12)
14 - Jaffe Juice - 592 (+8)(LW - 14)
15 - Conversation Agent - 575 (+8)(LW - 15)
16 - Marketing Roadmaps - 533 (No Change)(LW - 17)
17 - The Viral Garden - 531 (-7)(LW - 16)
18 - Marketing Headhunter - 521 (No Change)(LW - 19)
19 - Branding and Marketing - 493 (-33)(LW - 18)
20 - Customers Rock! - 442 (-9)(LW - 20)
21 - CK's Blog - 436 (No Change)(LW - 22)
22 - Servant of Chaos - 426 (-13)(LW - 21)
23 - Experience Curve - 404 (+2)(LW - 23)
24 - Greg Verdino's Marketing Blog - 380 (No Change)(LW - 24)
25 - Chaos Scenario - 352 (+4)(LW - 25)

A reminder that the Top 25 Marketing Blogs are ranked according to the number of sites/blogs linking to each, according to Technorati. The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.

Another blah week for the Top 25 as only 7 blogs were up. And the hamster might have fallen back off the wheel at Technorati, as 4 blogs had no change. Poor Marketing Headhunter still hasn't had its link count updated since 1962. Search Engine Guide stood out again posting the biggest move of the week, up 66 links.

No new blogs, with The Lonely Marketer and The Origin of Brands again just missing the countdown.




Next update is next Wednesday.

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Tuesday, November 13, 2007

Marketing Profs Book Club is live and open for business!

The latest round of Marketing Profs' Book Club (Hosted by CK) is underway, and we're all yammerin' about some Robin Hood Marketing by Katya Andresen!

So if you want to chat it up with fellow bookworms, and Katya herself, just swing over to the Book Club and join in the fun!

BONUS LINK: My latest post at Daily Fix 'So You Want to Launch a Social Media Campaign?'


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Monday, November 12, 2007

So how do you give your marketing away?

I've had some good email responses to my latest premium article for Marketing Profs on how you can improve your marketing by giving it away. I've heard from more than one company that wants to know how they can get to the point where their customers are handling their online promotion. Here's some quick tips:

1 - Assume that most people have likely never heard of you. And if they have, they probably have no interest whatsoever in promoting you. IOW, they don't give a damned about you or telling anyone else about you. Once you accept this, then you can get to work.

2 - You have to give people something to talk about. Yes it sounds trite, but it's the truth. And it has to be something more meaningful than your Columbus Day Sale.

3 - Find a way to give customers value. This is the key, you have to FIRST give your customers something that they value, and then they will be grateful, and possibly promote you to others. A great way to do this is to participate in online communities, or to create your own. Let's say you are the brand manager for a lawn-care company that is producing a new line of weed killers. A good idea would be to participate in online groups/message boards where customers are discussing ways to rid their lawns of weeds. Don't focus on promoting your weed killer, but instead focus on helping members solve their lawn-care problems. If you can demonstrate and provide value to the community, then these members will want to learn more about your products and will assume that since you know what you are talking about, that your products just might work! But the key is to focus first on providing value to current and potential customers.

4 - Identify your evangelists, and empower them. Find and identify the people that are already promoting you, and make it easier for them to do so. This sounds a lot harder than it is. Josh has a perfect example of this on his blog concerning the Georgia Aquarium tapping into the power of their visitors via Flickr. The Georgia Aquarium noticed that visitors had taken a ton of stunning photos of the displays at the aquarium and had posted them on Flickr. So the Georgia Aquarium created a Flickr group, and invited members to join the group and post their pictures of the aquarium's exhibits! Josh adds that the GA is asking Flickr members to please add a description with each photo. They then will use the photos and stories on their relaunched website. The website also features a world map that shows each member's location, with their photos being displayed when you mouse over each location. Again, all the GA did was find Flickr members that were already promoting them, and then pulled the content they were producing all into one spot and put the focus on the visitors and the content they are creating.

5 - Stay in CONSTANT communication with your customers. Perhaps the biggest fear that companies have in letting their customers have more of a say in their marketing, is that they are fearful of what their customers WILL say! This is a natural fear that companies have to overcome because customers always have a say in your marketing, whether you realize it or not. But by keeping in constant communication with your customers, you can create your marketing message together. It also makes it easier for you to understand your customers, and speak in THEIR voice, which results in a more authentic message.


Bonus Link: How to Launch a Successful Blogger-Outreach Program in One Day.

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Facebook's new ad plan and what about the members?

Last week Facebook announced its new ad-plan that would allow members to become 'fans' of companies and brands. If I understand the system correctly, when your friends become 'fans' of a brand, that will show up in your news feed. If they then post a comment or join the brand's page, that would show up in the news feed as well. Advertisers would then have the ability to attach an ad alongside that user notification.

"We are putting advertising back in the hands of people," said Chamath Palihapitiya, VP-product marketing and operations, Facebook. He said it would create a system for user recommendations "so ads are less like ads and more like information and content."

Advertisers are obviously hoping that this model will give them exposure to member's existing networks. They believe that if I become a fan of their company and Facebook broadcasts this via the news feed, that my friends will become fans as well!

Is this likely to happen? The Ad Age piece goes on to add:
Rob Norman, CEO of Group M Interaction, blogged about the announcement and said it was encouraging concept but also posed a "massive challenge in reputation management and just one more destination to deal with in terms of driving the traffic with messaging that shapes opinion." He cautioned that clutter could become impenetrable, that people who share information about brands with friends might not actually like that being co-opted by advertisers; an easy slip up could, of course, broadcast something like a porn purchase to an entire social network.

There needs to be, he wrote, some "smart thinking about how to harvest the eggs without killing the golden goose."

On the surface, it might seem like a silver bullet for advertisers. An easy way to convert Facebook's millions of members into a cyber-endorsement for their brand.

But is that really what's going to happen?

I think not. I think that what's likely to happen is that there is suddenly going to be a lot more marketing-related content/clutter on Facebook. Already I have seen several mentions in my news feed of some of my friends becoming 'fans' of a particular brand. The news feed is a great way to quickly keep up with what my friends are doing. I am interested in which friends are having a birthday this week. Or in the conferences/events they are attending. Or if their martial status changes, or if they change jobs.

But I don't really care if 3 of my friends are now 'fans' of Google. And I definitely don't want to see an ad attached to content that I didn't care about to begin with.

The question I come back to is, 'Where is the clear benefit to Facebook's members?' Where is our silver bullet in this? I don't see it, in fact I think this will dilute the overall Facebook experience.


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Wednesday, November 07, 2007

The Viral Garden's Top 25 Marketing Blogs - Week 81

Here's the standings for Week 81:

1 - Seth's Blog - 8,987 (-27)(LW - 1)
2 - Duct Tape Marketing - 2,264 (-17)(LW - 2)
3 - Search Engine Guide - 1,427 (+72)(LW - 3)
4 - Daily Fix - 1,088 (+2)(LW - 5)
5 - Logic + Emotion - 1,081 (-14)(LW - 4)
6 - Diva Marketing - 991 (+17)(LW - 6)
7 - What's Next - 965 (+6)(LW - 7)
8 - The Engaging Brand - 759 (+2)(LW - 8)
9 - Influential Marketing - 722 (+6)(LW - 10)
10 - Brand Autopsy - 709 (-8)(LW - 9)
11 - Drew's Marketing Minute - 704 (-8)(LW - 11)
12 - Converstations - 669(-10)(LW - 12)
13 - Church of the Customer - 651 (+2)(LW - 13)
14 - Jaffe Juice - 584 (+3)(LW - 14)
15 - Conversation Agent - 567 (+4)(LW - 15)
16 - The Viral Garden - 538 (-13)(LW - 16)
17 - Marketing Roadmaps - 533 (+2)(LW - 17)
18 - Branding and Marketing - 526 (-3)(LW - 18)
19 - Marketing Headhunter - 521 (No Change)(LW - 19)
20 - Customers Rock! - 451 (-8)(LW - 20)
21 - Servant of Chaos - 439 (-16)(LW - 21)
22 - CK's Blog - 436 (-1)(LW - 22)
23 - Experience Curve - 402 (+6)(LW - 23)
24 - Greg Verdino's Marketing Blog - 380 (-3)(LW - 24)
25 - Chaos Scenario - 348 (+1)(LW - 25)

A reminder that the Top 25 Marketing Blogs are ranked according to the number of sites/blogs linking to each, according to Technorati. The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.

Fairly flat week for the Top 25, with 12 blogs up and 12 down. Search Engine Guide has another big week, and Daily Fix moves up to #4, its highest ranking. For the most part the moves were small in either direction.

No new blogs, with The Lonely Marketer and The Origin of Brands both just missing the countdown.




Next update is next Wednesday.

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