Those discussions led to Dell extending to me the very generous invitation to join a panel the company has proposed to South By Southwest (SXSW) for next year's festival. The panel will be on The Future of Corporate Blogging. Here's what Dell sees the panel entailing:
A candid discussion about what it takes to be the most relevant and engaging corporate blogs in business. Are corporate blogs relevant? What, if any, will replace this medium? How has and will this medium evolve? A behind-the-scenes look at what it takes to 'feed the machine,' manage (internal and external) expectations, plan for growth, deal with opinionated customers, etc.
As it stands right now, I would be on the panel, along with Dell's chief blogger and Digital Media Manager Lionel Menchaca, and possibly two additional panelists to be named later (again, 'watch this space'). Now here's where I need your help. If this sounds like a panel you'd like to see at next year's SXSW, then please click here and vote on the panel. The majority of the panels that are picked for SXSW will be chosen based on how highly they rank with voters. I think the panel will be a great opportunity to explore where corporate blogging is now, but more importantly, what's in store for the future, and what possibilities this space holds.
And it would also be a great chance to meet as many of you as possible that will be attending SXSW, so hopefully the panel will be approved and I can see you there!
Tags:The Viral Garden, Marketing, SXSW