In case you've been under a rock this summer, Marketing Profs has a mega-conference happening in Chicago in October. The conference, entitled 'Marketing Profs Business-to-Business Forum, 2007' features a killer lineup of speakers and panelists, including:
Karen Breen Vogel
and many many more...
And the luncheon keynote is none other than Chip Heath, co-author of Made to Stick (which was featured recently in the Marketing Profs Book Club).
As we get closer to the conference, which is October 1st and 2nd, I'll be running a series of intervews on MarketingProfs.com with some of the speakers. First up is William Arruda, who gives us some invaluable advice on how to cultivate and improve our personal brand, which is something we can all improve upon! You can check out the interview here.
Here's the lineup for the event, and if you want to register, here's that info.
Tags:The Viral Garden, Marketing