Earlier this summer, I started the Company Blog Checkup series. Based on the positive response it's generated with readers and companies (including an invitation from Dell to join its media team on a conference call to discuss its blogging strategy), I've decided to offer the Company Blog Checkups as a consulting service. The checkup is available in two forms:
1. - Remote. Here a detailed analysis of your company blog is provided, judging its content, visual appeal, posting schedule, and the ability of your writers to effectively use comments as a tool to provide and encourage valuable feedback from your blog's readers. All analysis is aimed at positioning your company blog to give the reader the best and most relevant experience as possible. After receiving my detailed analysis of your company blog, I provide you with up to one hour of time on the phone to completely explain my report so that you understand all of my findings and recommendations.
2. - On location. With this service, I provide the same detailed analysis of your company blog that I do in my remote service, and then discuss my findings and recommendations with you on-site. The big advantage to this service is that I can work with your writers in-person to coach them on how to create content that readers will respond to. And when your readers do respond, I show your writers how to effectively respond to comments your readers leave. I also demonstrate how you can track what others are saying about your company on their blogs and sites, and how to properly respond to posts and comments they leave.
If you would like more information on either of these services, including a free quote, please email me.