So what's the deal with this blogging and social media stuff anyway?
Monday, October 15, 2007

Curious about blogging and social media, but not sure how to get started? Or have you started blogging and aren't getting the results you were hoping for? Do you just want someone to cut through all the hype and buzzwords and clearly explain how these amazing tools can help you better communicate with and understand your customers?

This is where I can help you. Social media holds enormous potential for companies to grow their businesses, but only if these amazing tools are used with the customers' best interests in mind. My writings, presentations, and consulting projects always focus on how your social media efforts can help you better listen to, communicate with, and understand your customers. Because when this happens, your marketing becomes much more effective and efficient (Read: cheaper). So everyone wins.

Here's the services I offer that can help you improve your blogging and social media efforts:

1 - Blog consulting. Whether you need help launching a new blog, or improving an existing one, I can help. I offer complete coaching in this area, showing you how to monitor the existing conversations happening about your business in the blogosphere. I will then work with you to tailor every aspect of your content so that it provides your readers with the information and value they are looking for. I will also show you how to grow your readership by engaging readers on OTHER blogs, including their own, and even on other sites, such as Twitter. You can find more information about my services along with prices here. Feel free to email me if you need more information.

2 - Presentations. I offer a wide variety of custom presentations for your business on how to improve your social media and blogging efforts. Additionally, I can present on set topics, including:

Please contact me at least one month in advance of your desired date for a custom quote. ATTENTION: Conference organizers, if you need a speaker for your social-media/marketing conference, I will generally greatly reduce, or waive my speaking fee, provided that you pay for all travel costs. Again, email me for details and availability. You can find more information on my speaking services and where I will be presenting at in the coming months here.

3 - Custom articles/guides/tutorials. If your website or business needs a blogging or social media guide/tutorial, I can create one for you. Want to post a guide to monitoring the blogosphere on your company intranet for your employees? Need an article for your website that explains how to write a successful blog? I can help. I can also create custom articles on a variety of marketing and social media topics. You can preview and read several of the articles I have written over the last few years here. Email me for a custom price, I can provide documents from one page to a hundred, it depends on your needs.

So who exactly am I? Here's my bio:

Mack Collier is a social media consultant, and author of The Viral Garden, a blog focusing on marketing and social media. He also is a frequent contributor to the marketing blog Daily Fix, as well as the small-business marketing blog Search Engine Guide.

Known for his ‘community-first’ approach to blogging and social media, Mack focuses on teaching companies how they can use social media to excite and engage their customers, as well as better understand and market to them.

Mack is a requested speaker and has advised companies of all sizes on their social media strategies, from small businesses and startups, to companies as large as Dell and Microsoft. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Additionally, The Viral Garden is currently one of the more popular marketing and social media blogs on the internet. I mention this not to brag, but to point out that what has worked for me in growing The Viral Garden's daily readership to almost 3,000 readers a day, can work for your blog as well.

Feel free to contact me about a custom service or project that you don't see listed here.

posted by Mack Collier @ 8:49 AM,

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