Marketing Profs Book Club is back!
Friday, October 12, 2007
It's time once again for the bookworms to have their moment in the sun as Marketing Profs Book Club (Hosted by CK) is back for another round! The gem this time is Robin Hood Marketing, a book that shows cause marketers how to boost their efforts by 'stealing' from big biz!
According to CK:
Robin Hood Marketing shows you how to sell your mission as successfully as the great marketing minds of corporate America sell their products. Quite cleverly, Andresen created "The Robin Hood Rules" which "steal" from the winning formulas—that sell everything from socks, cigarettes, even mattresses—to show nonprofit marketers how to appeal to their audiences’ values, not their own, and, in turn, how to get people to take notice.
And as usual with CK and the fine folks at MP, there's a ton of bonuses. First, CK has also posted a great Q&A with Robin Hood Marketing's author, Katya Andresen. Next, there is a link to Social Marketing expert Nedra Kline Weinreich's 20-page paper on her "Quick Guide to Changing the World".
And if ALL that isn't enough, if you sign-up for the Book Club today, you are in the running to receive one of 50 FREE copies of Robin Hood Marketing AUTOGRAPHED by Katya! If you've signed up during the previous Book Club rounds you are good to go for the drawing, but if you haven't, you can sign up here.
Tags:The Viral Garden, Marketing, Marketing Profs Book Club, CK, Robin Hood Marketing
posted by Mack Collier @ 12:55 PM,
- At 1:33 PM, CK said...
Thanks for promoting this Mack ;-). I'm looking forward to this read...and getting back into the book club groove. Happy reading!
- At 11:24 PM, Mack Collier said...
Yep it sounds like a goodie, can't wait!
- At 8:55 AM, Katya said...
Thanks for putting in a word for Robin Hood! I look forward to what folks have to say. -- Katya
- At 8:44 AM, Mack Collier said...
Thanks for stopping by Katya!