Site traffic up 1,100%.
Google searches up 1,000%.
Sales of the box-set surpassing 'set your own price' downloads, according to a band spokesperson.
It appears that Radiohead's experiment to increase sales by letting their fans set the price for their new album has been a rousing success.
And that success hasn't been lost on the rest of the industry. Major indie bands Oasis and Jamiroquai are said to be considering one-upping Radiohead by giving away their next albums.
"They’ll all be thinking about it now," said Stuart Clarke at Music Week. "Any big name that is out of contract such as Jamiroquai and Oasis will now see it as an option."
Hmmmmm....can anyone think of any other major indies that this might appeal to? I can immediately think of two bands that have already experimented with free downloads that something like this would be perfect for.
I still want to see bands expand this to get the fans online more involved. What about a widget that I can put here that lets you hear the music and if you like it, you can buy it with me getting a cut of the sale? Same thing could work for concert tickets, and have the widget offer the visitor customized local info, for example if they live in Seattle and I have a widget for The Donnas, let them know that tickets go on sale next Saturday for The Donnas' concert in their city. And this could be extended to Facebook, hells bells I've got a freakin' MASH quotes app on my profile now, so I'm sure that something artist-specific could be created (case in point, I found out about this story by reading a note that Tamera had posted to her Facebook profile).
The bands have the right idea by making it easier for fans to hear the music, banking on that leading to increased demand to buy merchandise and attend live shows. But they are still missing the boat a bit when it comes to empowering fans to help them build and spread interest for their music.
What do you think? If your favorite artist gave you the chance to put a widget on your blog or Facebook profile that would let visitors hear and buy their music (with you getting a small portion of the sale), and would also promote the band, would you add it? I definitely would for certain artists, and I'm guessing that most fans would love to help promote their favorite artists for free, they just need the tools to do so.
Tags:The Viral Garden, Music Marketing