Christy from Penguin Books emailed me the other day to let me know that I was 'thanked' by Seth in his new book, Meatball Sundae. Christy was kind enough to send me a copy, and being mentioned in the book is really cool, especially considering that Seth for some reason put me in the same company with some of my favorite marketing and business bloggers. People like Jaffe, Ben and Jackie, Hugh, John Moore, Steve Hall, Kathy Sierra and Guy Kawasaki.
Wow. Heady stuff for a guy on dial-up. I've just skimmed the book so far, but it looks pretty interesting and I'm sure I'll be referencing its lessons here in the future. The book doesn't go on sale till the end of December, but you can pre-order it from Amazon here, and they currently have a discount if you get Meatball Sundae and Jaffe's Join the Conversation together.
Tags:The Viral Garden, Marketing, Seth Godin