A couple of great quotes in the comments, first this one from Tim:
Engaging people in a conversation is what it's all about; if YOU aren't having that conversation with your customers or potential ones, you can bet your entire marketing budget that somebody else IS... and it might just be me.
Then Cam adds his thoughts on why Tim's blog helps Masi:
Masi borrows Tim's credibility to get inserted into the conversation.
Great stuff and I hope companies will pay close attention to Tim's blog, because I think 2-3 years from now, such successful blogging efforts will be fairly common. Or at least I hope they will. At any rate, Tim is WAY ahead of the game here.
And finally, I also have a new post up at Search Engine Guide today. There I look at some examples of companies and small businesses that have seen real business growth that they attribute to blogging and engaging bloggers. Like Masi seeing sales double since Tim has started blogging at MasiGuy. Gourmet Station seeing 30% sales growth in 2006, and then 40% last year, which it mainly attributes to blogging. Then there's Stormhoek, the winery that sold 40,000 cases of wine a year before it embraced the blogosphere. As of last March, the company claimed to be selling 40,000 cases a WEEK.
This blogging thingie has business legs, it seems.
Tags:The Viral Garden, Marketing
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