The hand-wringing is over, and the smoke has cleared. We've received word that SXSW has officially approved 'The Future of Corporate Blogging' Panel that Dell suggested months ago.
So who is going to be on the panel?
The 4-person panel will feature myself, along with....
Dell's Chief Blogger Lionel Menchaca
LinkedIn's Community Evangelist Mario Sundar
PR diva extraordinaire, Kami Huyse
If I weren't on this panel, I would have paid money to see it. Lionel and Mario are the driving forces behind two of the very best corporate blogs on the internet, Direct2Dell, and LinkedIn's Blog. Both 'get it' when it comes to building and growing a blog's readership and community. And Kami, besides being one of the most popular PR bloggers on the internet, has been one of the leaders of the movement to develop measurement tools to let companies gauge the effectiveness of their blogging, and social media efforts. This is one of the biggest reasons why many companies aren't blogging now, because they aren't sure how to tell if their efforts are working.
I'll be moderating the panel, which basically means my job is to stay out of the way and let the smart people talk. We've been told that the panel will run on either March the 10th or the 11th. I'll post updates as soon as we find out for sure.
BTW Texas Bloggers, who will be in Austin? I've already heard from Cam, Paul, Ben and Jackie, and I believe Connie said she would be at SXSW as well. Anyone else attending?
Tags:The Viral Garden, Marketing, SXSW