As #blogchat has continued to become more popular on Twitter, it means that more people are discovering the chat for the first time, which is awesome. I'm seeing new participants every week.
However, I'm also seeing a few people that are trying to capitalize on the popularity of #blogchat, by trying to bring extra exposure to their own efforts. Since most of these efforts seem to be mostly irritating the #blogchat community instead of exciting them, I decided to create the Guide to Leveraging #Blogchat For Your Own Personal Gain. This guide can easily be applied to any other twitter chat. The end result is that I *want* you to be able to leverage #blogchat as a channel to bring more exposure to your blogging efforts. I really do...but it won't happen unless you follow these guidelines:
1 - Understand that you have to make deposits before you can make withdrawals. What this means is that if you expect the #blogchat community to pay attention to your site, you need to first pay attention to the #blogchat community. You need to 'earn' the right to our attention. How do you do this? One good way is to first PARTICIPATE in a few #blogchats. Give us a chance to get to know you, who you are, and why we should care about what you are doing on your blog.
And an important clarification needs to be made here. By 'participating', I don't mean that you simply start linking to your blog posts DURING #blogchat. No, I mean that you join in the DISCUSSION happening during #blogchat.
2 - Stay on topic. If next week we decide to discuss ways to analyze your blog's stats to optimize content and YOU link to your latest post on choosing a Wordpress template AND you add the #blogchat hashtag to your tweet, then you are spamming the #blogchat channel on Twitter. Period.
3 - Promote other people. Let's say in the above example you clearly haven't written a post associated with that #blogchat topic, but you know that Jake has. Link to his post and add the #blogchat hashtag. By doing this you are creating value for the #blogchat followers and participants. This GREATLY improves the chance that we will click your next link.
4 - Use common sense. This isn't rocket science people, it's just social media. If you never participate in #blogchats and the only time we see you use the #blogchat hashtag is when you are tweeting a link to your newest blog post (that has nothing to do with the current #blogchat topic), then you are spamming us. And you know you are, so stop. It's not providing any value for us, and as a result, it's not helping you either.
So in closing, here is how to leverage #blogchat correctly for your own personal gain:
1 - Participate and join in on #blogchat discussions.
2 - Only promote your links if they are relevant and add to #blogchat discussion.
3 - Promote the work of other #blogchat participants.
4 - Use common sense. If it even smells like spam, it probably is.