Marketing professionals everywhere can learn much from the massive giving that's coming in response to Katrina. If you have a product that people want, that they can clearly see the benefits of, and that fulfills a basic human need, it will sell itself.
What 'product' is being sold here? Hope. We all need some of that.
I quote myself to make a point: without a community, you're just talking to yourself. The funny/sad thing is, I think that's one of the best posts I've ever written, it was concerning the massive donations that were made in the wake of the destruction left behind by Katrina. But since we had just started, BMA had no community yet, and no one saw it.
That's ok, we would later get that community in place and then I could regail the masses with tales of The King incognito, and meeting Steve Rubel at McDonalds.
I make a point to frequently do a 'reverse-search' with Technorati through the marketing blogs, starting at the bottom of the 'link rankings'. Occasionally I will find a gem that's just started, like I did with Jordan and Ryan, I think I found both of them after they had just gotten rolling.
But so often I will find a blog that's apparently been abandoned. Usually the content is solid enough, but you can see there's no comments, there might even finally be a post from the blogger begging for comments, and usually that's the last post left, and it was 57 days ago.
Again, without the community, you're just talking to yourself.
So if I could give one piece of advice from someone that's learned the hard way, get off your blog. Don't listen to the people that will try to tell you that 'content is king', the COMMUNITY is king. There's tens of thousands of bloggers that start blogging every single day. Find them. Don't worry about the 'A-Listers', because most of them won't even notice you. Find the community, and join them. Go to their blogs and talk to them, and a shocking thing happens.....they follow you back to your blog and talk to you!
Just curious, what's the most important thing YOU have learned since you started blogging? Leave a comment...