Seems like my first post on Marketing Profs: Daily Fix, is already causing a stir. My post was about how marketers need to learn to join the community they are targetting, and I used Phil Angelides creating a MySpace page to aid in his quest to be elected governor of California as my example. I offered that Angelides joining MySpace was a great move, because he is now connecting to the young voters of his state in THEIR space. He's joined their community, and as a result they are responding very positively, at least if you read the comments from his 1200+ friends.
But....it seems not everyone is buying what I am selling. Which is great, because I *love* it when people smarter than I am challenge me to re-think and justify my opinions. ( A lesson Tara found out the hard way after I left a few 5-page comments on HorsePigCow ;))
Since we have some new, and veteran MySpacers here, thought JD, Jordan, and Chris might want to stop by and put in your 2 cents here.
Don't leave out Kinky Friedman for Texas Governer!
I gave him what-for over there, Mack. Good post, by the way, and congrats on becoming an official A-lister. You can tell them to stop sending you scented Charmin since your poop don't stink now :)
I had no idea that most bloggers felt so strongly yay or nay for MySpace. I've been trying to spend some time there talking to other users, but I think I'm going to have to dig in deeper.
It's my guess that many simply don't understand what the deal with MySpace really is. Then again neither do I. Might be time to figure out what all the fuss is about.
Mack & all -- Seems that individuals fall into one of two camps --
1. Love MySpace; think it has tons of potential/influence.
2. Don't Get MySpace; think it's a bunch of kids and don't respect its so-called influence.
Maybe there's a third group:
3. Jury still out on MySpace
...but THOSE people aren't passionate enough to comment! SHEESH!
Yeah it's nice to have a lot of people commenting, but I think my main message that marketers need to start JOINING the communities that they market to, was totally lost. Guess that's my fault for using a 'political' example.
I do know one thing, whenever I see so many people THIS passionately for or against something, I take notice. I am definitely going to be spending more time with MySpace from now on, seeing what the deal really is.
Well, to be honest, I'm not sure how it would work with politics. I do know for darn sure it works with music, which is my area of specialty. The thing is that I hate to see people who are responsible for making huge marketing decisions just blow something off. It makes them all sound like the same idiots who used to say "cell phones huh? Why would anyone want a phone that you can't leave at home?" or the ones who used to say "ahhh this internet thing will NEVER take off."
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