Thanks to Mark Goren for giving me the heads-up about this week's entry in the Company Blog Checkup Series; Kleenex's Let It Out blog. The blog is a bit confusing, because instead of being centered around Kleenex, it's centered around Kleenex's current 'Let It Out' campaign. So that means that the blog's life is likely tied to the length of the current campaign.
As always, let's start with the blog's content. The first problem is obvious; there's no pictures. None of the posts have pictures, and there also isn't a picture of the blog's writer. The subject matter of the posts is designed to start a conversation about sharing stories between the writer and readers. The writer attempts to talk about a subject or tell a story, then she encourages the readers to give their feedback, and 'Let It Out'.
Here's an example in this post about the power of forgiveness: " If Maria or anyone from Kleenex wants to discuss this Company Blog Checkup with me, feel free to leave a comment here, or email me, or both.
If you're a company that would like to hire me to do an extensive checkup of your blog, you can click here for more information on my blogging and social media consulting services.
And if anyone can think of a company blog that they want me to do a checkup on, feel free to email me, or leave a comment here as Mark did!
Tags:The Viral Garden, Marketing, Company Blog Checkup