Audrey just emailed me to let me know about the new blog NUWOM that her Northwestern class has started. The class is tasked with building and promoting the blog as part of a class assignment. The class is being taught at Northwestern by Andy Sernovitz. Sernovitz is the author of Word of Mouth Marketing, which I reviewed back in December.
So if you have the time, give the blog a look, or maybe even a link!
Tags:The Viral Garden, Marketing