Wednesday, May 30, 2007

The Viral Garden's Top 25 Marketing Blogs - Week 58

Here's the standings for Week 58:

1 - Creating Passionate Users - 8,460
2 - Seth's Blog - 8,452
3 - Gaping Void - 3,728
4 - Logic + Emotion - 1,406
5 - Daily Fix - 947
6 - Converstations - 914
7 - Drew's Marketing Minute - 800
8 - The Viral Garden - 742
9 - Jaffe Juice - 736
10 - Church of the Customer - 710
11 - Diva Marketing - 706
12 - Duct Tape Marketing - 701
13 - Servant of Chaos - 671
14 - What's Next - 666
15 - Influential Interactive Marketing - 651
16 - Hee-Haw Marketing - 648
17 - Brand Autopsy - 618
18 - Community Guy - 571
19 - Flooring the Consumer - 563
20 - CrapHammer - 560
21 - Customers Rock! - 547
22 - Shotgun Marketing - 534
23 - Coolzor - 532
24 - CK's Blog - 525
25 - Tell Ten Friends - 521

Your first sign that the Top 25 isn't blogging in Kansas anymore should be that we have a new #1. This list is now based on Technorati rather than Alexa. The blogs are ranked based on number of blogs linking to each blog, as counted by Technorati. The higher the number of links, the higher the blog ranks (Whereas with Alexa, it was lower number was higher rank, which is better). You'll see some of the blogs are about where you would expect them to be, some are higher than expected, others are lower. Then again you could say the same for the Alexa rankings.

Seven new blogs enter the Top 25, six of them for the first time. What I'd like for everyone to do, especially the readers that don't have a marketing blog, is let me know over the next couple of weeks if this Technorati version of the Top 25 is more difficult or easier to understand than the Alexa method. My fear has always been that Alexa's method of ranking was counterintuitive, or maybe I didn't do a good job of explaining how it worked. As you can see from this week's list, both versions have their pluses and minuses.

Either way, let me know which version you think serves you better, and yes it is entirely possible that I should have listed your blog and just missed it. Give me another week or 2 to get everyone in place.

Next update is next Wednesday.

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Anonymous said...

Well, I for one am thrilled with the new list! Even if you decide to go back to the old way of doing it, I am honored to have made it onto the Top 25 list this week. Thank you!

I was struggling with the Alexa ranking because even though my blog readership has been increasing, as well as my subscriptions and comments, I was having trouble getting Alexa to move very far up. I guess my blog readers aren't using the Alexa toolbar!

Anyway, thank you again, Mack. It is a real privilege.

Anonymous said...

Mack -- I definitely think it's easier to understand and more recognizable for most of us. (I *still* don't really get Alexa...) Technorati, maybe by default, offers the leading yardstick for blogs, so to me it makes more sense to use its metric.

Chris Houchens said...

Obviously since I'm on this list and not on the Alexa - I think this method is vastly superior.

But personal ego aside, I do think Technorati is the best yardstick.

Anonymous said...


I think the ultimate call is yours. What are you trying to measure? And who are you trying to spotlight?

I think it's cool that you devote your time to help and support other marketing blogs, period.

How you decide to do that is just gravy. Even with Technorati, there's room for interpretation. For example I assumed you'd use rank, not authority.

That something is easier to understand doesn't necessarily make it better or worse. All depends on your goals.


Anonymous said...

Well, regardless of how you measure, it sure keeps it interesting. :)

Anonymous said...

Mack -- I think Technorati is the de-facto standard for blog rankings as we know it today. Alexa is difficult to understand and has some issues on its own. To David's point it keeps things interesting indeed. I'm always amazed by the time you spend on this great service.

Anonymous said...

Hey Mack,

Wow. Well, the switch to Technorati definitely plays in my favor, so I'm likely biased on whether this method is good or not. ;)

Frankly, I couldn't get Alexa to give me the time of day, let alone return my calls. Bitch. ;)

Anonymous said...

Mack - I think Technorati is easier to understand, but I do question its usefulness in measuring influence.

That said, I don't think Alexa does a better job in that regard, but at least I can look at the list with a greater understanding of the biases that generated it.

I appreciate that.

Lee said...

Hi Mack. I've just tagged you for the 8-fact meme.

Peter Kim said...

Hi Mack,

I haven't clicked through the feed in a while - I like the new design!


Anonymous said...

Mack, nice redesign!

My Technorati total 'authority' is 638, but it is split into two ULRs. 458 at and 180 at -- all unique links. Oh, well. Congrats to the new entrants. Banner coming down.

CB Whittemore said...

Mack, I am completely stunned and so honored to be included in this list. How awesomely cool AND I get to include your nifty banner! Wow. You certainly do keep things interesting! Thank you. [PS: it's Flooring The Consumer....].

Anonymous said...

To be honest, Technorati is currently fairly easy to game just by the use of blogrolls or releasing a few wordpress themes.

Anyone who is a theme designer identified by Technorati who enters the Top100 gets dumped.

The Technorati Top50 would be dominated by theme designers if they didn't do this. In fact you could have one good theme designer taking up 5 or even 10 slots if they released the themes on different sites.

Widgets which in some way are viral and have links are also a way the stats get warped.

I am not saying there is anything wrong with having the links necessarily, but Technorati shouldn't be counting them.

Anonymous said...

Wow, I made the list!! Oh happy day :)


Mack Collier said...

Andy I hear you, but Alexa is even easier to game if you know what you are doing. IMO both systems have faults. I think Alexa would be the better system IF it would accurately track each site's traffic. For several of the blogs in and out of the Top 25, Alexa was reporting impossibly high page views, like 20 per user. For others, it wasn't catching traffic spikes.

Again, there are pluses and minuses to both methods.

Anonymous said...

I prefer Technorati, as well [especially as it knocks my rank up one notch ;-)]

Anonymous said...

I think I too prefer the technorati version, but I am biased, as a new member on the list :) I had a sniff at the Top 25 with the Alexa rankings, but always came up short.

Links make sense to me, and Lord only knows who actually installs the Alexa toolbar...

It is an extreme honor to be on the list, even if just for a week.