This is how fast (agile if you will) the world is changing. There is a person that you need to hire today into your company, but there is no real title for them. You can’t find a them under a category under Monster.com. In fact, it’s amazing to say, but the most talented person out there for the job may not even know that they are the perfect candidate. What I’m speaking of is a Community Evangelist or Community Manager (again, there are all sorts of titles. At Microsoft, they call them Community Program Managers). For simplicity, I’ll stick to the title, Community Evangelist for this title since I think that it’s most appropriate being that the job is one that requires a great deal of faith, belief, and passion against the odds of encouraging people to change the way they communicate with others.
Bingo. I'll go further and say that every major company should make a list of their community evangelists online, and from that list, hire at least one to serve the same role within the company. The value such a move brings to your organization is immense, as you are getting an evangelist for your company, that speaks with the voice of your customer.
This is why I absolutely love what LinkedIn did in hiring Mario Sundar to be its Community Evangelist. Suddenly, LinkedIn is relevant to me. And Mario is doing exactly what he was hired to do, he's bringing the voice of the community to LinkedIn. He's helped the site launch its first blog, and he's talking to other bloggers about what features LinkedIn should be adding. Previously if LinkedIn had tried to talk to me, I could have cared less. Then they hired a top marketing blogger that's an expert at building communities, and suddenly my mouse perks up. I've spent more time with LinkedIn in the last month, than I did the previous year.
James closes with this: "Find a Community Evangelist now to take your company into the future of customer dialogue using Web 2.0. Your customers will love you and you will see a measurable and significant ROI on this investment."
What he said.
Pic via Jeremiah
Tags:The Viral Garden, Marketing, LinkedIn, Community Evangelists