Tuesday, May 22, 2007

Thought for the day

Major marketing smartitude from Spike at Brains on Fire:
As the engagement and involvement of your community – your passionate fans – increases, the less money you need. They are happy to help. Happy to be asked their opinion. Happy to spread the word for you because they are now a part of you. Your identity has become a part of their identity. And vise-versa.

I am constantly blogging about the need for companies to join their communities of customers. To attempt to match their wants and needs to those of their customers. Spike just perfectly explained why this is so important.


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Anonymous said...

Yep, Spike's a smartie...but dear, you've been saying this since the beginning of time (well, it feels like the beginning of time). So give yourself credit, too.

Anonymous said...

Thanks for the love, Mack. Like CK said, you're a leader in this revolution, I think I just said it with different words!

Mack Collier said...

You did Spike, but if enough of us say it, maybe it will start to sink in.

The 'ROI' element is what will hold back many, but since more effective and efficient (read: cheaper) marketing is the result, that shouldn't be a concern.

Anonymous said...

Thanks for sharing Mack. I love the way Spike said this.