Wednesday, May 16, 2007

The Viral Garden's Top 25 Marketing Blogs - Week 56

Here's the standings for Week 56:

1 - Seth's Blog - 6,724 (-308)(LW - 1)
2 - Creating Passionate Users - 13,586 (-419)(LW - 2)
3 - Duct Tape Marketing - 24,883 (-976)(LW - 3)
4 - Gaping Void - 27,723 (-351)(LW - 4)
5 - Marketing Shift - 60,270 (-1,843)(LW - 5)
6 - Drew's Marketing Minute - 63,592 (+323)(LW - 6)
7 - Daily Fix - 64,990 (-110)(LW - 7)
8 - Influential Interactive Marketing - 71,096 (+165) (LW - 8)
9 - Converstations - 84,317 (-1,915)(LW - 9)
10 - New School of Network Marketing - 84,660 (-1,264)(LW - 10)
11 - The Viral Garden - 87,773 (-1,917)(LW - 11)
12 - Logic + Emotion - 88,747 (-502)(LW - 12)
13 - Marketing Hipster - 94,170 (+2,426) (LW - 13)
14 - Coolzor - 97,710 (+1,688)(LW - 14)
15 - Brand Autopsy - 131,434 (+487)(LW - 15)
16 - What's Next - 143,580 (-1,498)(LW - 16)
17 - Jaffe Juice - 154,928 (-3,914)(LW - 17)
18 - Marketing Headhunter - 169,003 (-2,225)(LW - 18)
19 - CK's Blog - 191,840 (+3,767)(LW - 21)
20 - Diva Marketing - 193,756 (-1,596)(LW - 20)
21 - Marketing Nirvana - 198,282 (-6,564)(LW - 19)
22 - Church of the Customer - 203,533 (-5,655)(LW - 22)
23 - Conversation Agent - 208,147 (LW - UR)
24 - Servant of Chaos - 209,237 (-2,526)(LW - 23)
25 - Experience Curve - 212,794 (-2,192)(LW - 24)

In what's becoming a trend, most blogs in the Top 25 were down, and we had at least one new entry. 18 of the Top 25 were down, including 8 of the Top 10.

Valeria Maltoni's Conversation Agent is the week's new entry. Greg Verdino's Marketing Blog, Emergence Marketing, and Beyond Madison Avenue just missed the cut.

Next update is next Wednesday.

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Unknown said...

Congratulations Valeria ... with so many quality marketing blogs out there making the Top 25 is a real achievement.

Anonymous said...

Yahoo! Yaaay Val!

Anonymous said...

I came in this morning and found a couple of emails in my inbox congratulating me for making the cut. I thought they were joking. This is great news. Can I brag now?

Thanks, Mack, Gavin, Cam, David A., Lewis, CK, David R., Paul, Tim, Gianandrea, Mark, Matt, Stephen, C.B., Drew, Greg, Toby, Roger, Mike W., Mike S., Liz S., Andy N., Steve W., Steve R., Phil, Joe R., and all the other readers and contributors at Conversation Agent.

Anonymous said...

Hi Mack!

You mentioned that the Alexa numbers were down — again! — for a number of the blogs on your list. Perhaps you've written about this before, but I would submit to you that YOU are responsible for the numbers being down.

That's because you created the Z-list that came out during one of the deadest times of the year (the holidays). As a result, everyone who was on the Z-list got a nice bump then. But since Alexa works on a 3 month sliding window, all those good year-end Alexa numbers are no longer factored in. Any thoughts on the merits of this conjecture?

BTW: congrats to Valeria!

Roger von Oech

coiner of the "Thuban Phenomenon"
Publisher of Creative Think (not a marketing blog, but a sometime observer of marketing blogs!)

Mack Collier said...

Roger, you might be right. But that still doesn't explain how blogs like Gaping Void, Duct Tape Marketing and others that had no involvement with the Z-List, are down as well.

I'm actually considering switching from Alexa to Technorati to measure the blogs, but Technorati is also about to hit the 6-month window for the start of the Z-List, so some blogs might lose some links in the next few weeks.

As I said all along, neither ranking measure is completely accurate. Alexa seems to almost perfectly measure The Viral Garden's traffic, but for some blogs, it can be off a little, or even a lot.

Not sure if Technorati would be any better, but I'm considering it. I think if nothing else, it would be easier to understand how the blogs are ranked.

Anonymous said...

Mack, I don't see why you wouldn't use Technorati for this list. I don't know anyone who uses the Alexa toolbar. The only con is that Technorati can be gamed somewhat right? (at least this is what I've been told)

But everyone on your list is legit. So doesn't seem like that would factor in...

Just my 2 cents. It's still and always has been your list. Do as you see fit. :)

Unknown said...

I think we have been dropping because our main URL for the blog is really You are using our Typepad URL.

But here's the thing: why measure traffic? Or even links?

Too much focus on either one of those things can incent one to write Digg-bait types of posts.

We believe the best measure of a blog is subscribers, building a community of folks who ask to receive one's content on a regular basis.

Mack Collier said...

David Technorati can be gamed a bit, but so can Alexa. I guess any type system can.

Jackie actually, your Alexa score is the same for your main and Typepad URL. As for subscribers, I think that would really favor blogs that have been active for longer. A blog that started in 2001 will almost always have a higher subscriber total than one started last year. CotC's subscriber total would probably make you and Ben the clear winner based on subscriber totals ;)

And I see your point about possibly altering posting behavior, but I think if bloggers started going for links, that would quickly turn-off their regular readers, which would defeat the purpose.

I'm just considering Technorati because I think it would be easier to understand for the reader. I still think there's many readers that don't understand how Alexa works, but almost everyone gets Technorati.

Joel Cohen, said...

There are some really great niche-oriented marketing blogs that unfortunately don't get the traffic that meets your standards. One is: