Tuesday, May 15, 2007

Marketing Profs' Book Club is getting sticky...

Bookworms rejoice! Marketing Profs' Book Club is back for Round 3, and the hits just keep on coming. This time the spotlight is on the Heath brothers, Chip and Dan that is, and their scorcher Made to Stick. This book, which has received rave reviews since publication, examines what causes some ideas to become memorable or sticky, and what causes other ideas to die. Thanks to Cam Beck, I recently got my grubby hands on a copy of the book, and am loving it.

And speaking of Cam, he has created a tee-totally kick-ass review of the book that also includes an interview with Chip and Dan! Excellent stuff, and Cam gives you the lowdown and lets you download it here.

And of course, this round of the Book Club is again hosted by the dynamic CK. CK posts all the info you'll need on Round 3 today at Daily Fix. Make sure you sign-up by Friday to be eligible to receive one of the 50 free copies signed by Chip and Dan! Sweet! If you've signed up for the previous rounds of Book Club, you're already in the running! Surf over to Daily Fix and see what the buzz is!

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Anonymous said...

Great Book, I am glad to see it is starting to take off. I gave it a "Shout Out" back in January. http://www.cre8buzz.com/blog/2007/01/19/i-dont-remember-that/
I was hoping then it would catch on. Well worth the read. Their blog is tight, as well.

s.u.c.c.e.s. continually rings in my head. It is one of those books that sticks with you. It gives ya a new "sniff" test!

Anonymous said...

ACTUALLY, Mack, you can give some of the credit for your having the book to Ann. She is the one who did the work to earn it for you.

Antman - Great line. "Sniff" test, indeed!

Everyone needs to read this book. I can hardly wait for the discussion to start.

Unknown said...

I love the "sniff test" ... you'll know a crappy idea by its odor of abstraction, complexity, and blandness. Thanks for the post Mack -- Chip and I are looking forward to the discussion.