Pick up the phone and CALL A BLOGGER today. It's so simple but yet so novel that the phone call alone can generate some word of mouth.
My latest post on Daily Fix also goes into how one company contacting one blogger has evolved into a 'Spontaneous Marketing Campaign' for Miami Vice. Adding Daily Fix and Church of the Customer likely gets the combined daily reach for all the blogs that so far linked to this story to well over 10,000 readers A DAY. As I told Ben, what would happen if Universal had decided to contact as many bloggers as possible today? Just spend one day talking to bloggers.
If talking to one blogger is netting over 10,000 daily exposures for Miami Vice, wouldn't talking to 10 bloggers get you up to 100,000 daily exposures? Actually, it would likely be much more than that, since the more bloggers linking to a story, the more quickly it spreads.
So if Universal were to spend today talking to 10 bloggers, and those 10 bloggers and all the other blogs picking up on this story led to total daily exposures of over 100,000, it's not impossible to envision today's efforts netting them a half a MILLION total positive exposures for Miami Vice by the time it's released this weekend. How many companies would be willing to spend a day executing an online promotion that would get them 500,000 positive exposures in 5 days? FOR FREE.
And that's from just 10 bloggers. Imagine what would happen if you included 100 bloggers in such a promotion? No wait....someone's already thought of that.