Thursday, July 20, 2006

Your 24-hour guide to creating buzz with blogs

Let's revisit what has happened in the last 24 hours concerning Chris' post on MMM about Universal contacting him about the marketing efforts for the movie Miami Vice.

Since this time yesterday, the following blogs and websites have linked to Chris' post:

The Viral Garden
Studio UES
CK's Blog
Tell Ten Friends
Beyond Madison Avenue

And then Clay even went so far as to comment on David's blog linking back HERE.

This is why we call it 'social' media. We talk. We spread ideas. Quickly. One guy at Universal taking 30 minutes to talk to a blogger has so far netted Universal and Miami Vice exposure on (currently) 8 blogs and websites within the first 24 hours, including 3 of the Top 25 Marketing Blogs.

Not a bad tradeoff. How many people were exposed to Universal and Miami Vice in the last 24 hours as a result of these sites? Well I can say that over 2,000 people visited BMA and here in the last day, so right now Universal is batting a thousand people a blog. Again, a 30-minute chat with one blogger has now blossomed into an online marketing campaign for Universal and Miami Vice. Which didn't cost Universal a penny.

Like I said, we talk, we spread ideas, and enjoy doing so. We especially love to talk about companies that are smart enough to talk to us.

The question your company needs to ask itself is: Why didn't you give us a reason to talk about you?

UPDATE: Karl Long just emailed me to let me know he's joined in praising Universal's reaching out to MMM.


Anonymous said...

All this, and Chris has yet to even sound off on the film in his usual fashion!

This is what we're all about, isn't it? You know've just inspired another post on this topic, Mack.

Bob G said...

This blog is such a kick to watch! I have no intention to view "Miami Vice" - but I'm sure going to read Chris' review. Classic example of social network in progress. Bravo!

Anonymous said...

As you say, I'm happy to help. It's fun. And I think I might go see Miami Vice. You know, support corporate/blog relationships with my dollar. Not sure if they'll notice.

Anonymous said...


You Da Man... Great job! on once again stirring the blogosphere. I have a feeling I may even catch the movie now.

Thanks for bringing this to my attention.

Marketing Nirvana

Anonymous said...

not only English-written blogs wrote about it, also in The Netherlands:

Anonymous said...

Is this how the old media can get away with using the new media without actually learning how to use it?