Lotsa people chiming in on both sides of the Nikon D80 Blogger Ambassador program here yesterday. Good stuff everyone. But the other side of the coin might be Heather Armstrong's 'experience' with Nikon.
Every day at her blog Dooce, Heather posts new pictures, and has been for years. She has a disclaimer at the top of her blog stating that she posts pictures everyday, and says that she takes all the pictures with a Nikon D70 she bought a few years ago, which is one notch below the D80 many of us will be receiving shortly. If you've never read Dooce, then please go check it out ASAP, as I've said before, Heather might be the best marketer in the blogosphere, and is definitely one of the best writers.
But last year at SXSW, she had an interesting confession concerning the pictures she posts at Dooce: "I've gotten thousands of emails from people saying that they bought the camera because of those photos... So here I've given Nikon hundreds of thousands of dollars of business, and they've never paid me for it." She later added that Nikon has never contacted her about her postings on Dooce.
My question is, should they? The above statement was made in 2006, so assuming that Dooce's thousands of daily readers are still buying Nikon D70s because of Heather's pictures, it's quite conceivable that her one blog has given Nikon $500,000 to a million in retail sales of the D70.
And Nikon has never contacted Heather about this.
The Viral Garden, Marketing, Nikon