When you tell a group of bloggers that you're going to send them a thousand dollar camera to play with, it's not hard to imagine them blogging about it ASAP. That's just what I and many of the 50 other bloggers that have been selected to participate in Nikon's blogger outreach program for the D80 have done.
Again, that part was expected. But I've already seen two top bloggers that AREN'T receiving a D80, blog about how great the program, AND camera is. Karl Long and Josh Hallett have both blogged about how they love the program and camera, and have both posted stunning pictures taken with their D80s. And seeing this simply gets those of us that are waiting on our D80s that much more excited about getting to use ours.
Something that's getting a bit lost in the shuffle here is that Nikon's PR firm, MWW Group, employs at least two well-known bloggers, Tom Biro and Chris Thilk. Think that makes a difference to have social-media experts in tow when designing a brand ambassador program aimed at bloggers? Of course it does.
As I've said before, a well-designed promotional program that's aimed at bloggers will generate a ton of positive buzz in the blogosphere for the program itself. That's a bonus to the buzz generated for the product.
Lewis adds in the comments: "At the end of the day, I prefer that writers not accept any freebies, except loaners, and that every post, every article, every photograph in this case, carry a disclaimer when the product is a loaner.
My gut tells me, however, that for me, reviewing products that I did not purchase or businesses that I have a personal stake in, is just not the right thing to do."
The Viral Garden, Marketing, Nikon