My Nikon D80 digital camera arrived yesterday, so my participation in the D80 blogger program has begun. Since a lot of people have been interested in this program, I wanted to spell out exactly what my involvement would include.
First, the main reason why I agreed to be involved in this program is because Nikon was specific in stating that I was under ZERO obligation to blog about the camera or the pictures I take with it. That wasn't a condition for getting or keeping the camera, and if it had been, I wouldn't have participated. Nikon's only caveat was that IF I choose to talk about the D80 or the pictures I take with it, that I disclose my involvement in this program.
Second, this is a 6-month 'loaner' program. I am given free use of the camera for 6 months. After 6 months, I can either return the camera to Nikon, extend the program for another 6 months, or buy it at a yet-to-be disclosed editorial discount.
Now for me, my involvement going forward hinges on two key points:
1 - Do I blog about the camera and the photos I take with the camera?
2 - Do I disclose if a picture I post here was taken with the D80?
I want to thank everyone for the feedback they have left here, as you all greatly helped me clarify my position on both these points.
First, I will ONLY blog about the D80 and the pictures I take with the camera IF I decide to buy the D80.
That was the easy part, but the disclosure issue is a bit more thorny for me. Again, Nikon made it clear that I do not have to disclose which pictures I take with the D80. But I feel I should, then again, if I make a special mention here of each and every picture I take with the D80, then do I cross the line from disclosure to promoting the D80? I think yes.
So my compromise is that I have created a Flickr account, and will ONLY post pictures taken with the D80 there. Some of them may also be posted here in posts, but the point is, if you want to know which photos I am taking with the D80, all you have to do is click over to my Flickr account and there they are. If you don't care and don't want to know, you won't.
One final note: While I will not be blogging about the camera unless I buy it, I will be extensively blogging about the program itself. Truth be told, this is the main reason why I wanted to participate. There have been several similar programs in the past year or so, but I haven't really seen any bloggers that focused on covering the program itself, and that's what I wanted to do. I think it will interest my readers, and can also serve as valuable feedback for Nikon, as well as helping other companies that might be considering launching a similar blogger outreach program. And it gives me my first chance to work with a company as a recipient in a program such as this.
So I think that covers everything. I am going to leave this post up on the sidebar, and create a spot for it there. Again, thanks to everyone for their feedback, and I can assure you that it definitely influenced my thinking here!
The Viral Garden, Marketing, Nikon