Kentucky Fried Chicken has created a new, innovative marketing tactic and we thought you'd be interested in a story. KFC is introducing a new TV advertisement today, which is embedded with the MosquitoToneTM - a high frequency tone allegedly heard by only segments of the population.
Can you hear this buzz? The sound is too high-pitched for many adults to hear because most people begin to lose the ability to hear high frequency tones starting at age 20. The MosquitoTone is now used by kids in classrooms for text messaging. KFC is now bringing this high-tech concept to their ad to perk the ears of all age groups nationwide - and they can cash in - viewers who spot the sound can win online.
So do you think this 'tactic' will generate buzz, or laughter?
The Viral Garden, Marketing