Encouraging positive WOM, circa 1900
Tuesday, April 17, 2007
While I was helping CK pack her mom's apartment recently, she insisted that I take her mom's gorgeous antique sewing machine for my mom. Identifying exactly who made the machine and how old it is has proven to be a bit of a challenge. We were encouraged to find that Sandra had kept the instruction booklet for it, but unfortunately the crumbling pages held nothing to identify the manufacturer.
But it did hold this advice for the machine's owner: "Always speak a good word for your machine whenever and wherever you can."
The Viral Garden, Marketing
posted by Mack Collier @ 12:27 AM,