I have a list of around 75-100 blogs that I try to read daily. Around 30-40 of them I get to most days, the rest I will read probably 2-3 times a week. Advertising.....marketing.....pr.....Web 2.0(Can I still say that?)....building communities....embracing communities....all that good stuff.
But once every week or so, I completely change gears. I read about....potty-training.....septic-tank replacement.....Mormons enamored with flatulence.....yard-selling while constipated, and I do it with a sense of total involvement and concentration as if I were trying to mentally determine the square root 3,245.57, while naming the states in reverse-alphabetical order.
And it's all Heather Armstrong's fault.
Heather has the very rare ability to make any topic she writes about, interesting as hell. I read Seth, Jordan, Ryan, Chris, Hugh, Tara, Guy, and I know I am going to read about marketing topics I am interested in, and want to learn more about.
But septic tank disasters? Potty nightmares? I couldn't care less, yet everytime I read Heather blogging about these subjects, time literally disappears. I become drawn closer and closer to the screen as if Captain Kirk had just told Chekov to activate the Dell Monitor Tractor Beam.
Heather is a stay-at-home-mom, writing for (mostly) stay-at-home-moms. Her blog has a very specific target market, and her readers are fanatical in their support for her. I have literally seen her get over 100 comments for an entry in the first HOUR after posting it.
So while Heather could likely make VCs and Squidoo fascinating blog topics, I'm not sure that Guy and Seth could handle showing up for work drunk, and beach towels flushed down the toilet, as deftly as Ms. Dooce does. Heather is IMO the best writer in the blogosphere, and she may be the best marketer as well.