...cause my self-promotional skills suck.
Last week I noticed that Marketing Sherpa was accepting nominations for 'best advertising and marketing blogs'. So I tried to nominate The Viral Garden (found out the blog has to be created sometime last year), then when I saw I couldn't, I tried to nominate BMA, and it threw up an error when I submitted the nomination form, so I said to hell with it, and forgot about it.
Yesterday I saw on another blog that the nominations were up, so I went back to Marketing Sherpa to check them out, and sure enough, BMA appeared to be about the only blog in the blogosphere that wasn't nominated. At first I got ticked, because here BMA is continuing to grow, with monthly traffic increasing every single month since it began, and the daily traffic average is now up to over 1,400 people a day.
So after almost coming to the realization that our traffic reports were wrong, and that BMA must actually suck, I went back and looked at the list of nominees again, and realized I had never heard of many of them. Doesn't mean they are bad, just that I had never heard of them. So I went and clicked on a few of them to see what they were about, and noticed the same thing at every one of them.
Every one of them had just left a post asking their readers to nominate them for Marketing Sherpa's blog awards. Of course, it never occurred to me to do the same thing for BMA.
I was talking to someone about such awards, and they told me that these awards 'really don't matter'. In a way they are right, but then again if they matter to the readers, then they matter. When a reader sees that a blog has 'been nominated by Marketing Sherpa as one of the best marketing blogs', then it matters.
So I guess my self-promotional skills need some brushing up. Ah well there will surely be another set of awards coming up soon...