Notice what this A-Lister had to say about SethGate. Now note what this one did.
One embraced the community, one embraced Seth.
Thankfully, the blind embracing of A-Listers, which always reminded me of an insecure child clutching their security blanket, seems to be waning. Instead, I am excited to see more and more bloggers throwing aside labels and links and engaging and communicating with each other freely. I am seeing more and more blogs attempting to create and embrace their communities.
It has to be this way. As marketers, how can we convince our companies/clients/colleagues about the need to join the community, when we are devoting most of our time trying to get a link/comment from Seth?
We talk about the marketing theory of joining the community a lot here. But as we see from reading The Viral Garden, and any number of other blogs that the Viral Community overlaps to, it's not theory, it's an idea that works.
It's not about me, it's not about Seth, it's not about you. It's about the community.
It's about us. Know what I mean?