Wednesday, March 25, 2009

Three chances to catch me at Marketing Profs events and how YOU can benefit!

I wanted to give everyone a heads up about three upcoming events from Marketing Profs that I'll be involved in. The first two are a pair of blogging webinars that I'll be conducting tomorrow and Friday at 12pm EST. Tomorrow's webinar is entitled "Not Blogging Yet? What Marketers Need to Know to Get Started." As the title suggests, it is very basic blogging 101, aimed at marketers that are curious about blogging, but not sure what it's all about. We'll talk about the basic components of a blog, and look at several examples of superior company blogs. We'll also cover some of the most popular blogging platforms, and how companies can decide if they should be blogging, and which of their employees would make the best bloggers. It's $129.00, unless you are a Premium Plus Marketing Profs member, in which case it's free!

On Friday, I will be doing a second blogging webinar, that will build on many of the points I cover in tomorrow's webinar. Friday's webinar is entitled "Next Steps With Your Blog: Building Excitement, Readership, and Community". In this one, we'll look at:
  • What readers are looking for from your blog
  • How to create content that is valuable to your readers
  • Why commenting is so important, both on and OFF your blog
  • How to put the spotlight on the readers that are the most active on your blog
  • Why pictures are so important in helping readers connect with you
  • How to change your blogging mindset from ‘what’s in it for me?’ to ‘what’s in it for my readers?’, and why this is key for creating a blog that’s a growth vehicle for your business
As with tomorrow's webinar, Friday's webinar is free to Premium Plus Marketing Profs members, and $129.00 otherwise.

Finally, I've just committed to join Marketing Profs at their B2B Forum in Boston in June to provide one-on-one blogging sessions. We first did these at the Digital Marketing Mixer last October, and they were a big hit with attendees, so Marketing Profs decided to ask me to come back and do them again in Boston! Attendees will have 15 mins with me and we'll either go over their existing company blog, or talk about ways that they can get their blogging strategy off the ground. I had a blast doing these, and I think the attendees got a lot of actionable ideas for how they can improve their blogging efforts.

Now as an added bonus, Marketing Profs is giving a special $200 discount on registration to the B2B Forum, for The Viral Garden's readers! If you want to get this discount, you need to register via this link, or by clicking on the speaker badge in this post, or on the sidebar. These are affiliate links, meaning that I get compensated for everyone that registers for the B2B Forum through my links, and if you register via those links, you get a $200 discount!

This is the first time I have ever attempted to monetize the content I've created here. I always said that if I did, there would have to be a clear benefit for both me AND my readers. I think this program does exactly that, I am paid for each registration, and everyone that registers gets a special discounted rate. And besides that, I would be promoting this event even if I wasn't involved in this, or even if I wasn't attending. As you can see, I've blogged about several of Marketing Profs previous events. Marketing Profs always produces stellar content, and their conferences are among the most well-respected in the country. So the end result is that the content I create here will be the same as it would have been anyway, but we'll all potentially benefit.

So hopefully I will get the chance to interact with you at one of the two webinars I will be doing for Marketing Profs tomorrow and Friday. And if not there, hopefully we can meet in person in Boston in June at the B2B Forum!

Pic via Flickr user LiveWorld


Anonymous said...

I have signed up for both of your MarketingProfs' events this week - really looking forward to them! Attending these seminars for free is definitely the best perk of being a Premium Plus member.

Internet Business Tools said...

I just wanted to say thanks for giving everyone the opportunity to attend these MarketingProfs seminars. It's people like you that make the internet a better place to be.

Mack Collier said...

Keli I hope you enjoyed them, and IBT thanks for the kind words!