AKA Mind The Gap Episode 2!(Which you can download RIGHT HERE!)In the second Collector's Item edition of Mind The Gap I look at how Kohl's is telling Paul the would-be evangelist to please go away, how CBS is actually empowering its community to become its marketing partner, and sandwich both inbetween a kickass intro from The Donnas, and new music from The Barenaked Ladies!
And all this can be yours in less than 15 minutes!
Here are the World Famous Mind The Gap Show Notes!
00:00 Intro: "Who Invited You?" - The Donnas
00:23 Paul's trip to Kohls, and what happens when companies don't listen to their blogging customers
05:09 CBS partnering with Slingbox to allow users to upload snippets of CBS content to the internet
09:33 Close: "Easy" - Barenaked Ladies
Buy the music featured in this episode of Mind The Gap HERE:
"Who Invited You?" - The Donnas (Download live version for FREE HERE)
"Easy" - Barenaked Ladies
Both songs are also available through iTunes.
As always, hints, comments and laughter at my accent is appreciated.
And again, you can download Episode 2 of Mind The Gap by clicking here!
Extra mentions: Brand Experience Lab
Technorati Tags:
The Viral Garden, Marketing, Mind The Gap, Paul McEnany, Kohls, The Donnas, Barenaked Ladies, Nettwerk
6 comments:
Mack, you're doing 'Bama proud my friend.
Great show. I loved the Kohl's "not getting it" paired with CBS "getting it". Nice job.
You're right about the navel gazing aspect of the blogosphere too. I'm as guilty as any for doing it.
Again, great show.
Another great episode, Mack!
I'm dying to know if their will be any further response from Kohl's after the story has gotten so much attention.
Anyway, those were great examples of how to do it, and how not to do it.
Keep 'em coming!
Loved the podcast! You've got a great niche here. The content is relevant and compelling. Besides, the accent is kinda cute!
I'm looking forward to your next show. :D
Really enjoyed round 2 Mack. Glad that you cited Paul's experience alongside CBS.
Guess I'll need to wait until next week for more Mind the Gap.
Thanks for the comments guys. BTW what did everyone think of the music? I really like Easy, I didn't hear it till last week, and I love it.
You guys ARE buying this fine music that I'm suggesting, right? ;)
Mack,
Loving your podcast! The download is extremely slow for some reason - mind you broadband is appalling in the UK
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