SnoCap speaks out on MyStore, viral component
Tuesday, January 23, 2007
This is one of the many reasons why blogging is such an exciting platform.
David Rowley, who works for SnoCap, saw my post yesterday about SnoCap's partnership with Merlin and MySpace, and specifically Jordan's comments, and posted a further explanation of just what MyStore can do on his blog:
Sure, it's very cool that artists can sell tracks directly to their fans from their MySpace page. But the real potential is that fans can grab the store and put it on their own pages. Fans are incredible, and when artists reach out to them directly, they will do anything to promote them and get some attention.
I couldn't agree more David. Music fans are simply evangelists waiting to be empowered to become marketing partners for their favorite artists. I told several labels this almost verbatim when explaining why '100 CDs For 100 Bloggers' would be a huge hit. Very exciting to hear about this viral component of MyStore, makes a great idea even better. Hopefully David will stop by and leave a comment telling us more about how MyStore will work.
The Viral Garden, Marketing, SnoCap
posted by Mack Collier @ 6:20 PM,
- At 11:27 PM, David Rowley said...
MyStore was designed first and foremost to be an artists store, so it was important that the SNOCAP brand or the partner (e.g. MySpace) brand was subordinate to the artist's brand. Second, to appeal to hosting websites, we had to make sure all consumer interaction required to preview, purchase and download tracks could be conducted within the storefront—we could not redirect consumers off the hosting site to get what they want. Third, for consumers, we needed to make MyStore easy to copy, easy to share, and easy to monitor. So we built in the "share this store" functionality along with the RSS feed, so fans can monitor when their favorite bands add new songs(like the live tracks recoded at last night's gig).
For more technical info on how MyStore and the supporting technology infrastructure work, check out our tech blog, SNOCAP Labs.
- At 7:00 PM, Jordan said...
It is a very cool idea, and one that is sure to spread "virally" through the various "social media."
Don't you just love buzzwords? Long may they reign!
- At 8:55 AM, Mack Collier said...
David this is great stuff, I especially like the idea to conduct the transaction without leaving the page, and the RSS feed functionality. Very interesting, I have a feeling this is the type of idea that will attract other labels and artists simply because it makes so much sense.
Can't you just smell a Nettwerk/SnoCap partnership coming soon? ;)
- At 6:23 AM, darmik said...
Please stop the hype of snocap and myspace.
As an Artist and Technologist that is socially responsible I have created two social networking service (www.adelph.us www.darmik.com) to challenge myspace . We should not live in a world that has socially responsible people,(especially artist) giving their content to a giant multi media conglomerate like "News Corp". How can we as socially responsible individuals give any content to a company and a "SOCIAL" network that does not care about any of the ideas that we hold so dearly ? When we choose to give our content to these types of companies we only help to make them stronger and to fill their pockets with money that will never flow back into our communities or to causes that we are interested in helping. We all know that the choice to use Myspace is not one that is made because the technology is the best. It is one that is made because Myspace is owned by a large Media conglomerate that has the ability to keep all eyes and ear focused on its properties and away from the fact that they make millions of dollars off of content that is given to them for free while giving nothing back to the content owners or to socially responsible causes.
adelph.us has launched a socially responsiblesocial network at
Artist and Members can create profiles that allow adelph.us
members to find their muisc and products.
Artist and members that have uploaded their products and created stores on darmik.com can easily add their stores to their www.adelph.us profile page. This will
allow members of the ww.adelph.us to purchase products from members profile pages.
The store that is created on www.darmik.com can also be easily integrated into any website.
Darmik also gives artist the ability to sell cd's in their stores as well as
With the permission of the content owner, other adelph.us can sell and redistribute products on their
adelph.us profile pages as well as their blogs.
Members keep 90% of the revenue from the sell of any tracks or products
Members that are part of the www.adelph.us network and www.
Darmik.com can donate a portion of their sales revenue to Darmik.com registered non
The adelph.us service also includes an online green computing open office
productivity suite (Lightapp) that is fully compatible with currently
adelph.us and Darmik.com always donate a portion of
their revenue to charity.
- At 9:54 AM, Mack Collier said...
Darmik I have a couple of questions:
1 - Are you offering artists/members 90% of their music sold because you are such good people, or because you know it's the only way you can attract business away from competitors like MySpace and Snocap?
2 - If your service ever gets to the point where it has 150 million members like MySpace has, will you still offer 90% of the revenue to artists, or will that level fall down to something comparable to what MySpace offers?