One of my 'blogging resolutions' for this year is to really work on my blog-post titles. I wanted to focus on this, because I assume everyone else reads blogs in the same way I do. I scan titles. If the title is at least mildly interesting, or if the post appears to be about a subject I am interested in, I will scan the first paragraph or so, then move on if my attention isn't captured. I know I totally have ADD when I read blogs, but by my unscientific guess, a post's title has about 0.78 seconds to convince me to read the post.
So why does it seem that so many bloggers couple solid posts, with a bland title? I am as guilty of this as anyone, many times I will write the post first, then slap on a title in a few second simply because I'm ready to get the post up on my blog. I forget that the title is actually the 'gatekeeper' of the post. The title decides if the post itself merits our attention.
And when you are trying to go through the 348 posts backed up in your Bloglines feeds, how important does that title become?
So what are your keys for writing a great blog post title? As I said, this is definitely an area I want to work on this year. And which bloggers do you think do a great job writing their post titles, and why?
The Viral Garden, Marketing, Blogging