Paul adds this:
I get it, it's after Christmas, things have been busy, and your store has probably been thrashed by rabid shoppers over the past few days. But, all you've told me is that you don't give a shit. Not about your merchandise, your store or your customers. It is Kohl's, so my expectations are already low, but this is ridiculous...
If you were Kohl's CMO and you came across this post, what would you do? And more specifically, how would you address this store's problems so that you can foster a long-term change in the store? And would you reach out to Paul for advice/help?
I ask because there are posts like this all over the net right now, each complete with visual evidence of stores that apparently, don't give a shit about themselves, or their customers. And there are also CMOs that will have to decide how to address these posts.
How would you? I have some ideas, but I'd like to hear your thoughts first.
The Viral Garden, Marketing, Kohls, Paul McEnany