Ever wonder what happened to Napster founder Shawn Fanning? He's still in the music distribution game, but this time he's with startup SnoCap. SnoCap has developed an online technology it calls MyStore, which allows artists to sell their music from a website.
SnoCap has now entered into 2 very interesting partnerships. The first is with Merlin, a new agency formed to represent the music industry's independent artists. SnoCap is going to let independent artists that Merlin represents sell their music online as downloadable MP3s. But they still need the place to use the MyStore technology.
That's where MySpace comes in.
MySpace also entered into an agreement to let Merlin's artists sell their music via MySpace, using SnoCap's MyStore technology. MySpace and SnoCap had already partnered late last year to let artists use its MyStore technology, and the agreement between SnoCap and Merlin to let its artists sell their music via MySpace will launch in 'the near future'.
Jeremy, lead singer for The Favorites, has some interesting info on the deal, and the email that Tom sent out to artists on MySpace explaining how the partnership would work.
I am assuming this means artists will be able to sell the MP3s directly from their artist pages on MySpace. What I'm also wondering is if this could eventually led to artists letting fans on MySpace sell their music on their MySpace pages as well. This could open the 'peer to peer' floodgates that Terry McBride may have been hinting at when I interviewed him last year. It would also be a great way for bands to empower their fans to market for them.
The Viral Garden, Marketing, Music Marketing, MySpace, SnoCap