So here's an idea I'm pitching around the Stormhoek boys, in order to get more signed prints "out there":
How about if, as well as being able to download high-resolution images off gapingvoid, I also started making more signed, fine art prints available, to anyone who wanted one?
How about, instead of charging you money for the print, we had a similar arrangement to the one we have with the high-resolution downloads i.e. How about if we gave them to you for free, with a "gentleman's agreement" that if you ever came across a bottle of Stormhoek in your local supermarket, you'd consider giving it a try?
Stormhoek would pay for the prints, my "readers" would get to hang them on their walls, the costs would hopefully be covered by new Stormhoek conversations and new business being generated.
I think the whole thing could possibly work quite well, as both a commercial proposition and an interesting marketing case study.
My first thought was 'That's not a promotion for Stormhoek, that's a promotion for Hugh Macleod.'. Basically Stormhoek would pay for sending out Hugh's signed prints, which would definitely cause SOME conversation about Stormhoek, but I believe that would be a small and ancillary affect of a greater buzz for Hugh Macleod and Gaping Void.
But the question I have is, is that a good or bad thing for Stormhoek? Or to be more clear, will the the time, money and effort that it's going to take Stormhoek to send out the prints, will that be overcome by increased sales of Stormhoek wine? My guess is probably, but I can't see this one promotion being a huge success for Stormhoek. Perhaps moreso as a continuing theme of joining the community.
So what does the Garden's community say? Who benefits the most from this promotion, Stormhoek or Hugh Macleod? And if you say that Hugh does, do you think the ancillary benefits to Stormhoek, as a client of Hugh's, would make this promotion worth their while?
Totally unrelated PS: Jordan at Tell Ten Friends needs your help with a marketing survey which he says takes about 2 minutes. Thanks.