The Viral Garden's Top 25 Marketing blogs - Week 3

Another week, another update! Alexa co-operated this week and actually updated everyone's rankings, so we'll get a much better sense of how the blogs are moving. The 'LW' in parentheses refers to the blog's ranking in Last Week's Top 25, and in the parentheses after that, the number refers to how many spots up or down the blog moved in Alexa's rankings.

So here's the standings for Week 3, and these will be updated again next Monday.

1 - Seth's Blog - 10,155 (LW - 1)(+863)
2 - Guy Kawasaki - 13,048 (LW - 2)(+1,745)
3 - Creating Passionate Users - 18,445 (LW - 5)(+3,642)
4 - Gaping Void - 18,556 (LW - 3)(-497)
5 - Duct Tape Marketing - 18,657 (LW - 4)(-95)
6 - Marketing Shift - 47,380 (LW - 6)(+6,436)
7 - HorsePigCow - 51,910 (LW - 7)(+2,076)
8 - Church of the Customer - 89,156 (LW - 9)(-1,471)
9 - What's Next - 90,280 (LW - 10)(-22)
10 - Brand Autopsy - 90,603 (LW - 8)(-5,218)
11 - Coolzor - 92,657 (LW - 11)(+15,369)
12 - Emergence Marketing - 113,440 (LW - 12)(+5,333)
13 - Jaffe Juice - 135,894 (LW - 13)(-9,215)
14 - Beyond Madison Avenue - 137,033 (LW - 15)(+10,486)
15 - Marketing Roadmaps - 144,566 (LW - 14)(-7,056)
16 - Diva Marketing - 164,210 (LW - 16)(-11,185)
17 - What's Your Brand Mantra - 186,089 (LW - 19)(-2,210)
18 - Marketing Headhunter - 197,209 (LW - 23)(+77,397)
19 - Jack Yan - 214,275 (LW - 17)(-51,032)
20 - Johnnie Moore's Weblog - 241,504 (LW - 18)(-76,217)
21 - Marketing Begins At Home - 241,680 (LW - 20)(+17,334)
22 - B2Blog - 242,737 (LW-UR)
23 - Pro Hip-Hip - Hip-Hop Marketing - 252,441 (LW- UR)
24 - The Viral Garden - 252,499 (LW - UR)
25 - The Origin of Brands - 284,432 (LW - 24)(-2,382)



The Top 5 continues to enjoy solid separation from the rest of the pack. Kathy Sierra's Creating Passionate Users had a huge week, polevaulting into the Top 3. Marketing Headhunter easily had the biggest gain of the week, jumping 3 spots in the poll, and 77,397 spots in Alexa's rankings. Pro Hip-Hop, B2Blog and The Viral Garden were the week's 3 new entries.

If your blog fell out of the Top 25, don't worry, I will keep tracking it, and if its Alexa ranking rises enough, I will put it back in the rankings. Have a blog you want me to check out for the list? Keep emailing me or leaving comments, I will give all of them a look.

Next update is next Monday!


posted by Mack Collier @ 2:44 PM,

7 Comments:

At 9:16 PM, Anonymous Ann Handley said...

This is an amazing thing you do, Mack. It's great.

A note to your readers: In emailing with Mack today, he mentioned a few little tidbits about Alexa that I was completely in the dark about. (Then again, me being in the dark about technology isn't anything new. It's sort of like my 14-year-old son being in the dark about the fact that we really DON'T have house elves that pick up the bathroom after he showers. That is to say: what's obvious to others isn't always obvious to us all.)

Anyway -- I suggested to Mack that he write a blog post explaining a thing or two about the ins and outs of Alexa, and how he compiles the list. It would give his excellent effort here some context and background. At the very least, I'm guessing we'd be even MORE impressed with his effort.

 
At 9:18 PM, Anonymous Ann Handley said...

This comment has been removed by a blog administrator.

 
At 12:42 AM, Blogger Toby said...

Ann that's a wonderful idea. Mack if you have the time..I would sure appreciate it.

 
At 1:04 AM, Anonymous Eric Kintz said...

Great idea Ann!
Nice job as usual Mack and congrats for entering your own top 25. Seems like the ranking idea is really paying off!
Eric

 
At 6:52 AM, Anonymous Futurelab said...

Hi Mack,

As said before - great job. We're probably all refreshing your page every 5 minutes on monday to see what happened on the hitparade :)

Just a thought - given the glacial movement of Alexa with their 3 months averages, wouldnt it give even more of a frantic hitparade feeling if you based it on the weekly numbers?

(ok, of course I would love this as it would catapult us into the top 10 or something :) - but aside from that I still think it would be nice)

Keep up the good work!
Stefan

 
At 10:07 AM, Blogger Mack Collier said...

Guys you've talked me into it, I'll try to get a post up later today explaining it, or making it more confusing ;)

Futurelab, I had thought about doing it weekly, but decided against it for 2 reasons:
1 - Most people go by the 3-month ranking
2 - Using the weekly ranking would also likely bump The Viral Garden into the Top 10. Which would likely cause some to say 'Hey you're just using the weekly ranking to bump your own blog up!'.

Better to stick with the 3-month averages, besides they aren't quite as violatile.

 
At 4:26 AM, Anonymous Anonymous said...

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