[15:29] Tom: dude, miami vice looks madd goodThe world is now moving at the speed of the internet. Someone enjoyed a movie trailer, they texted a pal, who IMed his buddy, and the next thing you know that positive endorsement of Miami Vice is on the most influential movie marketing blog on the internet, within minutes.
[15:29] Tom: i had someone text me today FROM THE THEATRE about it
Marketers are so concerned with creating 'buzz' for a product, yet they are missing the boat here. The key isn't creating buzz, it is giving the people that are ALREADY buzzed about your product, the ability to as quickly and seamlessly as possible, communicate their feelings about your product to others.
Your job isn't to grow your community, your job in a Marketing 2.0 world is to EMBRACE and EMPOWER your community to market FOR you. Identify the community members that WANT to spread the word about your product and brand, and give them all the tools they could possibly need to spread your message.
The days of marketing TO your community are over. Your only choice now is to embrace the community as your marketing partner and market WITH them.