This is an Alexa graph representing radio station WFMU's traffic since late 2001.(Click on the '5Y' tab)
Question: By looking at the graph, can anyone guess when WFMU added a blog to their website?
Answer: December 28, 2004. As you can see from the graph, the radio station's traffic starts a nice upward arch right at the end of 2004.
I was going through my browser bookmarks, and decided to visit the website for a radio station I had marked years ago. I checked it out, saw a mish-mash of flashing banner ads, pics of artists, and ads for upcoming concerts, and immediately wondered why this station had no blog? How hard would it be to get a couple of interns to post some music/celeb related gossip/news/gossip, and live-blog the station's concerts? I figured that adding a blog to this, or any radio station's website would likely be a boon for traffic, and the graph above proves this point.
If Alexa's graph is accurate, WFMU effectively quadrupled their website traffic by adding a blog. Is there anyone that works in radio that can give me an idea of what type of affect a 4X increase in traffic would have on a station's ad rates? (JD?)