Last Friday, the following bulletin arrived on my page from Jewel:
Date: May 12, 2006 1:53 PM
We are giving away 8 GOODBYE ALICE IN WONDERLAND Jewel posters to 8 lucky fans! To enter, Put Jewel in your Top 8 and send a message to her myspace inbox by 12 PM EST on Monday! Please put 'JEWEL POSTER' as the subject along with your name and COMPLETE mailing address. One winner will be selected by random from all eligible entries at 12 PM EST Monday! A few lucky winners will also get to be featured in her top 8!
Feeling totally uninspired by this 'promotion', I fired off the following reply:
To whoever is reading these from Jewel's camp:
Instead of offering $2 posters(eight!), why not give away 100 copies of GAIW to 100 bloggers? And as an added bonus, when those CDs arrive to those 100 bloggers, have them all be SIGNED and INSCRIBED to the person.
How much positive publicity to you think that move would get Jewel and GAIW in the blogosphere? A ton and a half.
How much positive publicity do you think giving away 8 $2 posters is going to get Jewel? Most if not ALL of the people that will go to the trouble to apply for the poster, already have Jewel in their Top 8 anyway.
Which move, giving away 100 signed copies of GAIW to 100 bloggers, or giving away 8 $2 posters on MySpace, is going to generate more publicity for Jewel and GAIW...and ultimately more sales of GAIW?
We both know which will cost more, giving away 100 CDs. It will also require Jewel to set aside 10 mins or so to sign them.
But it, unlike giving away 8 posters, will lead to sales.
Isn't that the name of the marketing game here?
Everyone will be SHOCKED to note that my above email still sits in Jewel's box 6 days later, unread.