tag:blogger.com,1999:blog-24784219.post114857975336897624..comments2024-03-06T03:58:39.540-06:00Comments on The Viral Garden: Promotion by associationMack Collierhttp://www.blogger.com/profile/02723628321171539590noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-24784219.post-1148843499691510912006-05-28T14:11:00.000-05:002006-05-28T14:11:00.000-05:00"but in moving many spaces ahead he needs to think..."but in moving many spaces ahead he needs to think of ways to reach " the middle Americans " and not wine drinkers."<BR/><BR/>That may be where he's heading. But I think that's something we forget, that blogs are pretty damned important to bloggers, and the rest of the world really doesn't care yet. <BR/><BR/>If I were Hugh, I would use the popularity of Gaping Void to act as a bridge between the blogosphere and the 'real world' for the clients he represents. He has a foothold in the blogging community, but the 'real world' is where it's at. <BR/><BR/>My guess is that Hugh's thinking along these same lines, or at least he should be IMO.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1148839079563121182006-05-28T12:57:00.000-05:002006-05-28T12:57:00.000-05:00Ann should have put a #4 as " is a blogger". All t...Ann should have put a #4 as " is a blogger". All the promotion in the world won't help if someone doesn't read blogs at all. While everyone on blogs think that they are world famous and popular because they have " links" and " views" the real world still sees them as the cassette tape of the world. While blogging is growing everyday, it still is not in the hands of the people that matter " the middle Americans". Having a popular blog translates to having a booming lemonade stand in the real world.<BR/>Hugh has some great ideas , but in moving many spaces ahead he needs to think of ways to reach " the middle Americans " and not wine drinkers.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1148734815693215832006-05-27T08:00:00.000-05:002006-05-27T08:00:00.000-05:00Well I see this particular promotion as benifittin...Well I see this particular promotion as benifitting you and Gaping Void the most. I do realize that Stormhoek will get a spillover affect from this, but so will any of your other clients.<BR/><BR/>Now I also see where as part of a campaign, there will be a greater cumulative affect for Stormhoek. You've got 100 free bottles....then 100 Geek Dinners.....now free signed prints. If that's what you mean by seeing ahead 5 or 6 moves, then I agree with you. If you are talking about something else, then I'm not following you.<BR/><BR/>But no matter what happens, Stormhoek is likely going to gain business from this, that was never in question. And I think the more interesting discussion would be whether such promotions help to establish Hugh Macleod and Gaping Void as a 'brand'. Which I would guess is your end goal.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1148728527063212392006-05-27T06:15:00.000-05:002006-05-27T06:15:00.000-05:00Mack, I still disagree with you. I think you're on...Mack, I still disagree with you. I think you're only seeing the chess game one or two moves ahead, instead of say, five or six...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1148600893646312822006-05-25T18:48:00.000-05:002006-05-25T18:48:00.000-05:00Darn! Meant to say thanks for the link, but too ca...Darn! <BR/><BR/>Meant to say thanks for the link, but too caught up in the conversation!Jordan Behanhttps://www.blogger.com/profile/06695275488533768073noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1148600776840531632006-05-25T18:46:00.000-05:002006-05-25T18:46:00.000-05:00Yeppers, it seems like more of a good faith gestur...Yeppers, it seems like more of a good faith gesture for true fans, etc. <BR/><BR/>Certainly good to generate some buzz among the faithful, but with nowhere near the viral power of the 100 bottles and geek dinners promos. <BR/><BR/>He sells the stuff unabashedly at gaping void, why shouldn't it be a two way street? Who cares who benefits more, really? <BR/><BR/>Hugh fans have come through in the past, so keep greasing that wheel, I say.Jordan Behanhttps://www.blogger.com/profile/06695275488533768073noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1148596153966722682006-05-25T17:29:00.000-05:002006-05-25T17:29:00.000-05:00Exactly Ann. It will work for Hugh regardless. W...Exactly Ann. It will work for Hugh regardless. What I'm wondering is, will the recepients view the print as coming from Hugh, or Stormhoek? <BR/><BR/>My guess is they'll mentally file it as the print that 'Hugh gave me'. And if they want to buy some wine, the odds are they will remember the print and think of Stormhoek. But by the same token, the print would probably also influence them to remember the tailor that Hugh works with, if they were also in the market for a new suit.<BR/><BR/>I think Hugh is the primary benefactor of this 'promotion', and any clients he works with, and blogs about, are the secondary beneficiaries. <BR/><BR/>But as I said, very interesting nonetheless. And very cool that Stormhoek continues to use such unconventional marketing.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1148588146214616412006-05-25T15:15:00.000-05:002006-05-25T15:15:00.000-05:00It's an interesting idea, and I like the concept o...It's an interesting idea, and I like the concept of Associative Promotion. As Hugh suggests, it's a fun experiment. But it seems to me that there's a lot of factors that need to line up in order for the program to work effectively -- <BR/><BR/>1. Hugh fan<BR/>2. wine drinker<BR/>3. Stormhoek distributed in your area<BR/><BR/>By "work effectively" I mean, of course, from Stormhoek's perspective, Seems to me that it works effectively for Hugh regardless, which I guess is what Mack was suggesting.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1148584978618364462006-05-25T14:22:00.000-05:002006-05-25T14:22:00.000-05:00Think so? To me it seems more like a personal bra...Think so? To me it seems more like a personal branding promotion for Hugh Macleod, rather than a promotion for Stormhoek to sell more wine. Now having said that, a promotion that positively affects Hugh Macleod and Gaping Void will have some spillover benefits for Stormhoek, my question was simply, how much?<BR/><BR/>Either way, it's interesting, as most of your ideas are.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1148583815622653442006-05-25T14:03:00.000-05:002006-05-25T14:03:00.000-05:00methinks you might be looking at this from too lin...methinks you might be looking at this from too linear an angle ;-)Anonymousnoreply@blogger.com