It's official, London has announced its logo for the 2012 games. And there it be.
Not exactly gorgeous, is it? And if you're like me, you'll have to scratch your head and squint for a few minutes before you finally realize that the logo is in the form of 2-0-1-2.
And not surprisingly, most bloggers hate it.
But I also noted that Edelman invited bloggers to attend the 'launch' of the logo, including Hugh at Gaping Void, who is one of the few bloggers that actually likes the logo.
But whether bloggers hate or love the logo, a LOT of them are taking about it. And as long as people have a strong opinion one way or the other, that's usually a good thing.
It will be interesting to see how the conversation online tracks for the logo. My guess is that you'll eventually have some of the bloggers that just hate it now, shift to 'ok it's not that bad', and then to 'actually it's growing on me'. One thing I will say, it's definitely more interesting than previous olympic logos.
Tags:The Viral Garden, Marketing