Whereas many companies use traditional marketing tactics to send a one-way promotional message to customers, brand evangelists can communicate with customers in their space. This is a very powerful difference: It shifts the communication from being one-way to creating an actual dialogue; and whereas many people simply do not trust advertising, a recommendation from a fellow customer is credible.
But how can companies encourage their customers to become brand evangelists?
I've also added a link in my Articles I've Written section.
Bonus link: Want to learn more about creating evangelists? Talk to the masters.
Tags:The Viral Garden, Marketing, Brand Evangelists